Sales & Service Agreements

Customers Need IAQ

Education is key to IAQ sales. One way to help consumers is to offer customer testimonials, which can be a very powerful marketing tool.

Originally published Published: 05.01.08 Author By Traci Purdum

Drip Marketing Critical To Cash Flow

Whether busy or slow, you should do some marketing activity every month (phone book advertising doesn’t count). The activity can be a major campaign or a small reminder about your …

Originally published Published: 04.01.08 Author By Ruth King


The best way to do thrive is to provide outstanding service that blows away the competition. To do that, you must stand out from the crowd. Vanity phone numbers and …

Originally published Published: 04.01.08 Author By Mark Swepston

The Essence of Duct Tape Marketing

Make marketing your new habit, and find the money to stick with the plan. Effective small business marketing is a system — not an event — composed of simple, effective, …

Originally published Published: 03.01.08 Author By Guy Kawasaki

Advance Sales Via The Web

Consumers comparison shop by surfing the Web. When they've read enough, they click to buy. Make sure your site is the one that provides them all of the information they …

Originally published Published: 02.01.08 Author By Michael Wayde

The Nine Best Story Lines For Marketing

Lois Kelly, author of Beyond Buzz, explains how picking the best story line for your company can give your marketing efforts a big boost.

Originally published Published: 01.01.08 Author By Guy Kawasaki

Cause Marketing—Good For Business

A well-thought-out cause marketing program can affect several key areas of your business: brand differentiation, employee recruiting and retention, community networking, and positive public relations.

Originally published Published: 11.01.07 Author By Armstrong, Andy

Maneuvering Holiday Cash Mistakes

Ensure that your marketing message is heard by thinking differently then your competition. Stand out by sending mailers at unique times throughout the year. And, distribute bonuses in February rather …

Originally published Published: 10.01.07 Author By Ruth King

Added Value — A Powerful Marketing Principle

Ron Smith offers tactics for caring for customers — both dissatisfied and highly satisfied. He notes that practicing added value helps you disarm angry customers and move satisfied customers into …

Originally published Published: 10.01.07 Author By Ron Smith

Flip This Fleet

Traci Purdum summarizes characteristics of successful branding strategies and presents insight from the winners of HVACR Business' fleet design contest.

Originally published Published: 10.01.07 Author By Traci Purdum

Proven Ways To Generate Sales Leads

Weather-driven sales certainly are a nice windfall when they happen. However, depending on temperature extremes to grow a viable hvac retail business simply doesn’t work for the long haul. In …

Originally published Published: 09.01.07 Author By Jackie Rainwater

What Are Customers Looking For?

As an hvac retailer, you must focus on these items: quality work, on-time delivery, ethical corporate behavior, and convenience. Price only becomes an issue when a company fails to provide …

Originally published Published: 09.01.07 Author By Ron Smith

Boost Your HVAC Accessories Sales

By educating customers about additional accessories, your company can increase sales and profit margins.

Originally published Published: 08.01.07 Author By Jackie Rainwater

Effective Sales Presentations Are Short, Focused

Follow the 10/20/30 rule of PowerPoint.

Originally published Published: 08.01.07 Author By Guy Kawasaki

Selling & Marketing IAQ

Enhance your success with knowledge, experience and instruments, consumer trust, and marketing.

Originally published Published: 03.01.07 Author By Robert Wilkos

The Art of Schmoozing

Relationships can pay off in sales and partnerships. The key is to establish a relationship before you need it. Here is Guy Kawasaki's guide to tactful schmoozing.

Originally published Published: 12.01.06 Author By Guy Kawasaki

How to Hire the Right Web Designer

What to look for and how to work with your web marketing partner.

Originally published Published: 10.01.06 Author By Joe Dysart