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Sales & Service Agreements

Why You Need To Be Using Social Media Tools

Networking communities, mobile messaging, and other tools are a golden opportunity got advertising and marketing.

Originally published Published: 08.01.09 Author By John Sonnhalter

The Art of Buzz

The reasons people talk about products and services and the best ways to seed discussions.

Originally published Published: 05.01.09 Author By Guy Kawasaki

If Your Employees Regularly Fail, the Problem Might Be You

HVACR residential retail contractors who wish to grow their revenues and profits have a natural and synergistic diversification opportunity. With proper guidance, planning and execution, it’s not difficult to expand …

Originally published Published: 03.01.09 Author By Ron Smith

More Marketing 2.0

Last month, we examined the first three online strategies that President Obama employed during his campaign. This month, we offer two more, as well as a discussion on privacy and …

Originally published Published: 03.01.09 Author By Mike Callahan

From Order-Taking to Order-Making

Choosing survival, denial or revival in this (and any) recession.

Originally published Published: 02.01.09 Author By Barry LaBov

Selling Green Internally

A marketing strategy that your entire staff understands and buys into is one that the customer believes in.

Originally published Published: 01.01.09 Author By John Empson

Marketing Green

The trend toward greener living and the emphasis on energy and sustainability isn’t going away. Becoming a green contractor, in many ways, is a change in business strategy. You have …

Originally published Published: 01.01.09 Author By Ross Soyka

Top Four Marketing Buys

Direct mailing, reminder pieces, referral programs, and surveys are good uses of marketing dollars. Be sure to track results!

Originally published Published: 10.01.08 Author By Ruth King

Your Company Is Your Brand

The same elements that make your installed system unique only to your company are some of the elements that contribute to establishing and maintaining your company’s brand.

Originally published Published: 10.01.08 Author By Ron Smith

4 Steps To A Great Newsletter

This customized excerpt is from the book, Get Content. Get Customers. The book teaches you, step-by-step and through countless case studies, how to create and market your own content to …

Originally published Published: 09.01.08 Author By Joe Pulizzi and Newt Barrett

Does Your Brand Have Personality?

Rohit Bhargava, founding member of the pioneering 360 Digital Influence team at Ogilvy Public Relations Worldwide, discusses the role of personality in branding with Guy Kawasaki.

Originally published Published: 09.01.08 Author By Guy Kawasaki

Word-Of-Mouth Marketing

Guy Kawasaki interviews Dave Balter, founder of BzzAgent on word-of-mouth marketing.

Originally published Published: 08.01.08 Author By Guy Kawasaki

A Content Strategy That Will Grow Your Business

Although traditional marketing efforts may continue to pay some dividends, the Internet is where the true opportunity lies. Consumers are beginning their purchasing search online, make sure the information you …

Originally published Published: 07.01.08 Author By Joe Pulizzi and Newt Barrett

Maintaining Customer Interaction

Contractors should actively seek customer feedback, and develop a deep understanding of the customers’ businesses and what is important to them.

Originally published Published: 05.01.08 Author By Paul Grunau

Customers Need IAQ

Education is key to IAQ sales. One way to help consumers is to offer customer testimonials, which can be a very powerful marketing tool.

Originally published Published: 05.01.08 Author By Traci Purdum

Drip Marketing Critical To Cash Flow

Whether busy or slow, you should do some marketing activity every month (phone book advertising doesn’t count). The activity can be a major campaign or a small reminder about your …

Originally published Published: 04.01.08 Author By Ruth King

1-800-Call-Me

The best way to do thrive is to provide outstanding service that blows away the competition. To do that, you must stand out from the crowd. Vanity phone numbers and …

Originally published Published: 04.01.08 Author By Mark Swepston

The Essence of Duct Tape Marketing

Make marketing your new habit, and find the money to stick with the plan. Effective small business marketing is a system — not an event — composed of simple, effective, …

Originally published Published: 03.01.08 Author By Guy Kawasaki

Networking Works

Word-of-mouth advertising is a powerful marketing tool. Networking groups enable you to spread the word even farther.

Originally published Published: 03.01.08 Author By Paul Dooney

Advance Sales Via The Web

Consumers comparison shop by surfing the Web. When they've read enough, they click to buy. Make sure your site is the one that provides them all of the information they …

Originally published Published: 02.01.08 Author By Michael Wayde

The Nine Best Story Lines For Marketing

Lois Kelly, author of Beyond Buzz, explains how picking the best story line for your company can give your marketing efforts a big boost.

Originally published Published: 01.01.08 Author By Guy Kawasaki

Cause Marketing—Good For Business

A well-thought-out cause marketing program can affect several key areas of your business: brand differentiation, employee recruiting and retention, community networking, and positive public relations.

Originally published Published: 11.01.07 Author By Armstrong, Andy

Maneuvering Holiday Cash Mistakes

Ensure that your marketing message is heard by thinking differently then your competition. Stand out by sending mailers at unique times throughout the year. And, distribute bonuses in February rather …

Originally published Published: 10.01.07 Author By Ruth King

Added Value — A Powerful Marketing Principle

Ron Smith offers tactics for caring for customers — both dissatisfied and highly satisfied. He notes that practicing added value helps you disarm angry customers and move satisfied customers into …

Originally published Published: 10.01.07 Author By Ron Smith

Flip This Fleet

Traci Purdum summarizes characteristics of successful branding strategies and presents insight from the winners of HVACR Business' fleet design contest.

Originally published Published: 10.01.07 Author By Traci Purdum

Proven Ways To Generate Sales Leads

Weather-driven sales certainly are a nice windfall when they happen. However, depending on temperature extremes to grow a viable hvac retail business simply doesn’t work for the long haul. In …

Originally published Published: 09.01.07 Author By Jackie Rainwater

What Are Customers Looking For?

As an hvac retailer, you must focus on these items: quality work, on-time delivery, ethical corporate behavior, and convenience. Price only becomes an issue when a company fails to provide …

Originally published Published: 09.01.07 Author By Ron Smith

Boost Your HVAC Accessories Sales

By educating customers about additional accessories, your company can increase sales and profit margins.

Originally published Published: 08.01.07 Author By Jackie Rainwater

Effective Sales Presentations Are Short, Focused

Follow the 10/20/30 rule of PowerPoint.

Originally published Published: 08.01.07 Author By Guy Kawasaki

Selling & Marketing IAQ

Enhance your success with knowledge, experience and instruments, consumer trust, and marketing.

Originally published Published: 03.01.07 Author By Robert Wilkos

The Art of Schmoozing

Relationships can pay off in sales and partnerships. The key is to establish a relationship before you need it. Here is Guy Kawasaki's guide to tactful schmoozing.

Originally published Published: 12.01.06 Author By Guy Kawasaki

How to Hire the Right Web Designer

What to look for and how to work with your web marketing partner.

Originally published Published: 10.01.06 Author By Joe Dysart