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Sales & Service Agreements

Connect With Your Local Market

A CAREFULLY CRAFTED PUBLIC RELATIONS PROGRAM PROVIDES TOOLS TO CUT THROUGH THE CLUTTER, RELATE WITH YOUR PUBLIC, AND BUILD CREDIBILITY.

Originally published Published: 07.01.10 Author By HVACR Business Staff

A Better Way for Pine State Services

Pine State Services, South Portland, Maine, began a vehicle-stocking-and-organization program for its fleet of 21 vehicles, 10 of which are service vehicles. Here's why and how they did it.

Originally published Published: 06.01.10 Author By Tonya Vinas

True Colors

Schultheis Bros. stands out with time-tested yellow-and-red fleet.

Originally published Published: 06.01.10 Author By Tonya Vinas

Master Pay-Per-Click Advertising in 6 Steps

A well-executed PPC campaign often will have a higher conversion rate than organic research results.

Originally published Published: 05.01.10 Author By Ed Cerier

More of What I Learned About Twitter Marketing

Way back in July of 2009, I explained how I use twitter. A lot has changed since then, so this is an update on how I tweet. As a business …

Originally published Published: 02.01.10 Author By Guy Kawasaki

Open the Door to Better Sales in 2010

Drastic price increases require a clearly defined sales process.

Originally published Published: 02.01.10 Author By Wade Mayfield

Get Noticed with Interactive Advertising

How to make customer connections online.

Originally published Published: 02.01.10 Author By Stacy Whisel

Get on the Map!

If your company isn't already listed in Google's local search listings for hvacr contractors, then you need to get listed as soon as possible.

Originally published Published: 11.01.09 Author By Ed Cerier

Making It Happen

Part 2: How to produce effective broadcast ads for your target audience.

Originally published Published: 11.01.09 Author By Michael Wayde

More Effective Performance Standards in 10 Steps

Identify, create, and manage your standards according to customer requirements.

Originally published Published: 10.01.09 Author By Mike Callahan

Preparing For Your Debut

HVACR contractors should be able to answer three important questions before making a broadcast ad.

Originally published Published: 10.01.09 Author By Michael Wayde

Put Some "Pull" Into Your Marketing

How to use a combination of push promotion and social media interaction to attract new customers.

Originally published Published: 10.01.09 Author By Susan Kimball

Do You Fear Internet Marketing and Social Media?

Take these three small steps to begin using these valuable online tools.

Originally published Published: 09.01.09 Author By Kari Logan

How to Sell ‘Comfort’ to Customers

How Hartman Brothers successfully presents high-end systems as solutions to homeowners’ health and quality concerns.

Originally published Published: 09.01.09 Author By Richard Hartman

9 Tips for Using Twitter as a Marketing Tool

Everyone is a atwitter with Twitter, but not everyone uses Twitter for business. I use twitter as a tool - specifically as a marketing tool, and here nine lessons that …

Originally published Published: 08.01.09 Author By Guy Kawasaki

5 Building Blocks for Getting Positive Press

Are you envious of the media coverage that other businesses get on the radio, television, in local papers, and within industry trade publications? Truth is, you probably have a story …

Originally published Published: 08.01.09 Author By Kari Logan

Why You Need To Be Using Social Media Tools

Networking communities, mobile messaging, and other tools are a golden opportunity got advertising and marketing.

Originally published Published: 08.01.09 Author By John Sonnhalter

The Art of Buzz

The reasons people talk about products and services and the best ways to seed discussions.

Originally published Published: 05.01.09 Author By Guy Kawasaki

If Your Employees Regularly Fail, the Problem Might Be You

HVACR residential retail contractors who wish to grow their revenues and profits have a natural and synergistic diversification opportunity. With proper guidance, planning and execution, it’s not difficult to expand …

Originally published Published: 03.01.09 Author By Ron Smith

More Marketing 2.0

Last month, we examined the first three online strategies that President Obama employed during his campaign. This month, we offer two more, as well as a discussion on privacy and …

Originally published Published: 03.01.09 Author By Mike Callahan

Marketing 2.0

The strategy, approach, and tools use in Barack Obama's campaign, and a look at how contractors can apply these same tools to growing their hvacr company brands.

Originally published Published: 02.01.09 Author By Mike Callahan

From Order-Taking to Order-Making

Choosing survival, denial or revival in this (and any) recession.

Originally published Published: 02.01.09 Author By Barry LaBov

Selling Green Internally

A marketing strategy that your entire staff understands and buys into is one that the customer believes in.

Originally published Published: 01.01.09 Author By John Empson

Marketing Green

The trend toward greener living and the emphasis on energy and sustainability isn’t going away. Becoming a green contractor, in many ways, is a change in business strategy. You have …

Originally published Published: 01.01.09 Author By Ross Soyka

Top Four Marketing Buys

Direct mailing, reminder pieces, referral programs, and surveys are good uses of marketing dollars. Be sure to track results!

Originally published Published: 10.01.08 Author By Ruth King

Your Company Is Your Brand

The same elements that make your installed system unique only to your company are some of the elements that contribute to establishing and maintaining your company’s brand.

Originally published Published: 10.01.08 Author By Ron Smith

4 Steps To A Great Newsletter

This customized excerpt is from the book, Get Content. Get Customers. The book teaches you, step-by-step and through countless case studies, how to create and market your own content to …

Originally published Published: 09.01.08 Author By Joe Pulizzi and Newt Barrett

Does Your Brand Have Personality?

Rohit Bhargava, founding member of the pioneering 360 Digital Influence team at Ogilvy Public Relations Worldwide, discusses the role of personality in branding with Guy Kawasaki.

Originally published Published: 09.01.08 Author By Guy Kawasaki

Word-Of-Mouth Marketing

Guy Kawasaki interviews Dave Balter, founder of BzzAgent on word-of-mouth marketing.

Originally published Published: 08.01.08 Author By Guy Kawasaki

A Content Strategy That Will Grow Your Business

Although traditional marketing efforts may continue to pay some dividends, the Internet is where the true opportunity lies. Consumers are beginning their purchasing search online, make sure the information you …

Originally published Published: 07.01.08 Author By Joe Pulizzi and Newt Barrett

Maintaining Customer Interaction

Contractors should actively seek customer feedback, and develop a deep understanding of the customers’ businesses and what is important to them.

Originally published Published: 05.01.08 Author By Paul Grunau

Customers Need IAQ

Education is key to IAQ sales. One way to help consumers is to offer customer testimonials, which can be a very powerful marketing tool.

Originally published Published: 05.01.08 Author By Traci Purdum

Drip Marketing Critical To Cash Flow

Whether busy or slow, you should do some marketing activity every month (phone book advertising doesn’t count). The activity can be a major campaign or a small reminder about your …

Originally published Published: 04.01.08 Author By Ruth King

1-800-Call-Me

The best way to do thrive is to provide outstanding service that blows away the competition. To do that, you must stand out from the crowd. Vanity phone numbers and …

Originally published Published: 04.01.08 Author By Mark Swepston

The Essence of Duct Tape Marketing

Make marketing your new habit, and find the money to stick with the plan. Effective small business marketing is a system — not an event — composed of simple, effective, …

Originally published Published: 03.01.08 Author By Guy Kawasaki