Featured image

True Colors

Originally published
Originally published: 6/1/2010

Schultheis Bros. stands out with time-tested yellow-and-red fleet.

Before wraps and elaborate illustrations became popular for service fleet designs, HVACR companies used contrasting colors to draw attention to their trucks and vans. At some of these older companies, the original color combinations have become synonymous with their names.

Company founders probably didn't realize they were taking an important step toward "branding,"but indeed they were. Adam Schultheis at Schultheis Bros., Pittsburgh, says the company would never dream of changing the color combo. His grandfather chose yellow and red for his fleet because they were the colors of his favorite high school basketball team uniforms.

"Whether people are current customers or not, we are recognized by our vehicles,"says Schultheis, whose grandfather started the company in 1946. "People always say, 'I see your yellow trucks with the red fenders all over western Pennsylvania.'"

(The 52 Schultheis vehicles have red quarter-panels in front, part of the branding as well!)

And while the colors represent quality service, just as the Schultheis name does, they also stand out among competitors, Schultheis says.

"I've always noticed that just about every other HVAC contractor has a white van with their logo on it,"he says. "As soon as we buy a new vehicle, we have it sent to be painted yellow and red."


More Articles

Tops in Trucks 2011

One of the most powerful mobile marketing tools HVACR contractors have is their fleet. This year’s winners have fantastic-looking fleets that also support each contractor's branding and value proposition.

Tops In Trucks 2009

One way hvacr contractors communicate their trustworthiness, technical ability, and quality customer service is through their trucks. Company owners who still do not see their fleets as one of the …

article image

Clear, Clean Designs Connect with Customers

Tops in Trucks winners say more with less as branding takes the spotlight

article image

Tops in Trucks 2012: Electric Vehicles

Are electric vehicles right for your company? Many contractors are unsure, as was Tom Robichaud, owner and president of Precision Plumbing Heating Electric in Boulder, CO. The CEO of one …

article image

Tops in Trucks 2012: Green Vehicles

One trend that shows no sign of ending soon is to use fleet designs that promote energy savings and environmental responsibility