Often you'll find yourself speaking with people you've never met before, talking about the weather, because that's an easy topic for small talkers (that's you). Arm yourself with a little trivia and entertain everyone you talk with at your upcoming holiday parties this season.
A major drawback to most marketing plans is their complexity and length. Guy Kawasaki pointed Terry Tanker to The World's Shortest Marketing Plan by Kelly Odell, senior vice president/head of marketing, TeliaSonera AB.
Advertising is a solution in search of a problem. The good news is contractors are advertising, but the execution stinks.
