Will Merritt

Will Merritt is the managing partner at Effective Media Solutions in Charlotte, NC. He has more than three decades of experience creating marketing solutions for business owners. For more, visit or email

Related Stories

SEO vs. SEM and Why it Matters for Small Businesses

SEO vs. SEM and Why it Matters for Small Businesses

Originally published Published: 03.31.24 Author By Will Merritt

What Story Is Your Marketing Plan Telling You?

You’re just starting to judge the effectiveness of the company’s annual marketing plan.

Originally published Published: 02.04.24 Author By Will Merritt

Are You Marketing to Your Existing Customer Base?

Will Merritt is back with more marketing advice for field service industry companies.

Originally published Published: 11.02.23 Author By Will Merritt

Use “Locally Owned and Operated” to Your Advantage!

Why customers prefer the locally owned business and how it can be a big advantage when marketing in the home service industry.

Originally published Published: 09.01.23 Author By Will Merritt

From the Website Click to the 5-Star Review

Ensure that the service call doesn’t end at the booking but continues with a five-star review by learning simple steps.

Originally published Published: 05.01.23 Author By Will Merritt Author By Derreck Hofrichter

Perfecting Your HVAC Price Book

Pricing jobs for residential HVACR businesses can be a daunting task these days

Originally published Published: 01.01.23 Author By Will Merritt

Simple Techniques to Maximize Your HVACR Marketing

Our guest marketing columnist returns with a get-back-to-basics review of marketing techniques.

Originally published Published: 11.01.22 Author By Will Merritt

Solving the HVACR Marketing Puzzle, Piece by Piece

HVACR owners understand that the implementation of a competitive marketing plan as a part of an overall business strategy, is a must in today’s evolving industry. Learn top marketing hacks …

Originally published Published: 08.15.22 Author By Will Merritt

More stories