People have changed in dramatic ways over the past five years, and businesses should take that into consideration this holiday season, says one public relations expert.
Published: 10.01.12 By Marsha Friedman
Email marketing can be daunting with all the laws, spam filters, and confusion over the best method to use. Whether you’re an e-marketing novice or you’ve tried it before, learning …
Published: 08.01.11 By Greg Brown
One of the most powerful tools to help overcome a prospect's natural skepticism and to build relationships is the customer testimonial. They create believability, credibility, and a sense of security …
Published: 07.01.11 By Rich Friedel
Before you can sell and deliver commercial service successfully, you must develop systems and “checklists” or standard operating procedures, policies, and systems.
Published: 07.01.11 By James Graening