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Advertising, Branding & PR

9 Tips for Using Twitter as a Marketing Tool

Everyone is a atwitter with Twitter, but not everyone uses Twitter for business. I use twitter as a tool - specifically as a marketing tool, and here nine lessons that …

Originally published Published: 08.01.09 Author By Guy Kawasaki

Marketing 2.0

The strategy, approach, and tools use in Barack Obama's campaign, and a look at how contractors can apply these same tools to growing their hvacr company brands.

Originally published Published: 02.01.09 Author By Mike Callahan

Marketing Green

The trend toward greener living and the emphasis on energy and sustainability isn’t going away. Becoming a green contractor, in many ways, is a change in business strategy. You have …

Originally published Published: 01.01.09 Author By Ross Soyka

Your Company Is Your Brand

The same elements that make your installed system unique only to your company are some of the elements that contribute to establishing and maintaining your company’s brand.

Originally published Published: 10.01.08 Author By Ron Smith

4 Steps To A Great Newsletter

This customized excerpt is from the book, Get Content. Get Customers. The book teaches you, step-by-step and through countless case studies, how to create and market your own content to …

Originally published Published: 09.01.08 Author By Joe Pulizzi and Newt Barrett

Give Customers an Opportunity

Giving customers an opportunity to voice their opinions makes good business sense. It can also help you "snatch victory from the jaws of defeat."

Originally published Published: 09.01.08 Author By Traci Purdum

Word-Of-Mouth Marketing

Guy Kawasaki interviews Dave Balter, founder of BzzAgent on word-of-mouth marketing.

Originally published Published: 08.01.08 Author By Guy Kawasaki

A Content Strategy That Will Grow Your Business

Although traditional marketing efforts may continue to pay some dividends, the Internet is where the true opportunity lies. Consumers are beginning their purchasing search online, make sure the information you …

Originally published Published: 07.01.08 Author By Joe Pulizzi and Newt Barrett

1-800-Call-Me

The best way to do thrive is to provide outstanding service that blows away the competition. To do that, you must stand out from the crowd. Vanity phone numbers and …

Originally published Published: 04.01.08 Author By Mark Swepston

The Essence of Duct Tape Marketing

Make marketing your new habit, and find the money to stick with the plan. Effective small business marketing is a system — not an event — composed of simple, effective, …

Originally published Published: 03.01.08 Author By Guy Kawasaki

The Nine Best Story Lines For Marketing

Lois Kelly, author of Beyond Buzz, explains how picking the best story line for your company can give your marketing efforts a big boost.

Originally published Published: 01.01.08 Author By Guy Kawasaki

Co-op Advertising Makes Small Companies Seem Big

Contractors can have top notch ads with minimal effort.

Originally published Published: 06.01.07 Author By Tonya Vinas

Who Makes Buying Decisions? Women!

Women are a lucrative market, especially when it comes to providing a comfortable, cost-efficient home for families. Position your products and services so that they respond to the concerns of …

Originally published Published: 04.01.07 Author By Tonya Vinas

The Art of Driving Your Competition Crazy

Companies go astray when defeating the competition becomes more important than taking care of customers. When companies become obsessed with the pursuit of excellence, by contrast, they often reach new …

Originally published Published: 02.01.07 Author By Guy Kawasaki

Need a New Way To Promote Your Business? Say 'Go Team!'

It’s no surprise then that sports marketing is hugely successful for many brand-name companies, and many have hitched their marketing wagons — or at least one marketing wagon — to …

Originally published Published: 02.01.07 Author By Tonya Vinas

How To Become An 'Expert'

Ultimately, the primary goal for all hvacr businesses is to get customers to call. How do you achieve this?HVACR Business recently spoke with two contractors who excel in building Top …

Originally published Published: 01.01.07 Author By Lisa Murton Beets