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Advertising, Branding & PR

Effective Email Marketing

Email marketing is a great tool and a great opportunity — as long as it’s done right.

Originally published Published: 09.01.17 Author By David Heimer

21 Tips for an Effective Internet Marketing Strategy

A far better path to generating revenue and retaining customers is to focus full attention on two or three Internet marketing campaigns and execute them better than the competition.

Originally published Published: 03.01.16 Author By Brad Shorr

Discover Seven Steps to Make Your Own Hit here!

There is a formula for making a hit record. A song doesn’t simply get recorded in the studio and then automatically become popular. This basic formula is one that can …

Originally published Published: 11.01.15 Author By Robin Jones

Protect Your Brand Image

A GPS tracking solution can help protect your brand image by preventing unsafe driving behavior, eliminating unauthorized usage of company vehicles, reducing environmental impact and ensuring every customer has an …

Originally published Published: 06.08.15 Author By Jenny Malcolm

Communication Collaboration

Advertising, public relations and marketing can often be blurred into one hazy mess, but these three elements of business can work in harmony together to increase visibility, create goodwill and …

Originally published Published: 02.01.15 Author By Ben Hubbert

Marketing Shouldn’t Be An Either/Or Approach

The key to maximizing your return on marketing investment is to integrate your campaigns. Use strategies from both the digital and print worlds. Together, these options complement each other and …

Originally published Published: 09.01.14 Author By Joy Gendusa

Make Your Social Media Work for You

How To Properly Leverage These Platforms To Work For Your Business

Originally published Published: 11.01.13 Author By Kelly Meeneghan

About To Blow Your Top?

When working in close proximity, human beings have a remarkable ability to drive each other crazy. The phenomenon occurs daily for most of us.

Originally published Published: 04.01.13 Author By Bob Whipple

Increase Close Rates and Average Tickets with Bundling

Bundling is the assigning of a single value to a combination of multiple items, and it is one of my favorite topics because it’s a genuine “art.” To learn how …

Originally published Published: 04.01.13 Author By Keith Mercurio

Turn Your Business into an Overnight Sensation

Telling your story in a compelling way and being forthright in business will build up your reputation and set the stage for star status.

Originally published Published: 02.01.13 Author By Stacey Hall and Denise Michaels

It’s a Wrap!

YouTube may conjure images of finger-biting babies, flash mobs, and “Gangnam Style” parodies. But the truth is, YouTube is an engaging and economical marketing outlet that HVACR businesses should not …

Originally published Published: 02.01.13 Author By Heather Onorati

Commercial Contractors: 10 Questions on Client Relationships

Do you have “healthy” relationships with your customers? This checklist will tell you.

Originally published Published: 01.01.13 Author By Andrew Sobel

Updating Your Business Plan? Don’t Forget About Marketing!

The New Year is a good time to revisit and refresh your business plan. In recent years, the economy, technology, and consumer habits have changed rapidly and dramatically, affecting every …

Originally published Published: 01.01.13 Author By Marsha Friedman

Driving Inbound Marketing With Content Management

When using social media tools alone to drive your company’s messages, it’s nearly impossible to determine the correlation between all the likes, tweets, and shares you receive and how they …

Originally published Published: 12.01.12 Author By Colleen Weston

Has Your Marketing Message Changed with the Times?

People have changed in dramatic ways over the past five years, and businesses should take that into consideration this holiday season, says one public relations expert.

Originally published Published: 10.01.12 Author By Marsha Friedman

Rebuild Your Brand in Three Steps

One of the most powerful tools to help overcome a prospect's natural skepticism and to build relationships is the customer testimonial. They create believability, credibility, and a sense of security …

Originally published Published: 08.01.12 Author By Heather Onorati

6 Signs You Need To Rebuild Your Brand

Don’t let nostalgia, “nephew art” and lack of standards hold your business back.

Originally published Published: 04.01.12 Author By Dan Antonelli

Branding Is More Than Logos

What customers think about your company defines your brand.

Originally published Published: 04.01.12 Author By Lee Gientke

Partying With a Purpose

How to make your anniversary celebrations festive while growing the business.

Originally published Published: 04.01.12 Author By Tracy N. Martin

Online Content: Divide And Conquer For Success

To manage your online presence, first define and recognize how each platform discretely supports your marketing goals. Then develop content appropriate to each channel

Originally published Published: 12.01.11 Author By Lauren Whitson

Google SEO Changes

Each year Google changes its algorithm — the formula it uses to rank websites — hundreds of times. Most of the changes are small; however, every few months, Google rolls …

Originally published Published: 11.01.11 Author By Nadia Romeo

Making Sense Of Social Media Chaos

When you are so focused on customer engagement as an end goal, it can be difficult to recognize and understand the challenges that social media can create for larger, multi-department …

Originally published Published: 10.01.11 Author By HVACR Business Staff

10 Tips for Getting the Best Email Marketing Results

Email marketing can be daunting with all the laws, spam filters, and confusion over the best method to use. Whether you’re an e-marketing novice or you’ve tried it before, learning …

Originally published Published: 08.01.11 Author By Greg Brown

Are Mobile Customers Missing You?

Don't miss out on the new opportunities that the mobile web presents. Commit time and resources to designing a mobile version of your site that will benefit your business today …

Originally published Published: 08.01.11 Author By Nadia Romeo

10 Strategies For Getting Good Customer Testimonials

One of the most powerful tools to help overcome a prospect's natural skepticism and to build relationships is the customer testimonial. They create believability, credibility, and a sense of security …

Originally published Published: 07.01.11 Author By Rich Friedel

Avoid These 12 Social Media Mistakes

Make a commitment and know your limits to get back on track.

Originally published Published: 04.01.11 Author By Nadia Romeo

8 More Website Mistakes Contractors Commonly Make

This is the second of two articles on mistakes contractors commonly make on their websites and suggestions on how to avoid them.

Originally published Published: 03.01.11 Author By Rich Friedel

4 Ways to Market Via Smartphones

Smartphones have morphed into a texting, tweeting, multi-tasking productivity and entertainment gadget that offers a wide range of possibilities for you and your business.

Originally published Published: 03.01.11 Author By Ford Saeks

8 Common Website Mistakes and How to Avoid Them

When planning an online presence, first have a written plan and design with your marketing goals in mind.

Originally published Published: 02.01.11 Author By Rich Friedel

15 Ways to Drive More Traffic to Your Blog

Stay ahead of competitors with good content, frequent updates, and keyword optimization.

Originally published Published: 02.01.11 Author By Nadia Romeo

3 Steps to Attracting Clients Online

What do you need to attract prospects online? A great BOD! No joke. BOD stands for Brand, Outcome, and Differentiator.

Originally published Published: 12.01.10 Author By Shama Hyder

Leading the Search (SEO)

Potential customers have to be able to find your company when looking for a service provider on search engines such as Google, Yahoo and Bing

Originally published Published: 10.01.10 Author By Susan Kimball

Connect With Your Local Market

A CAREFULLY CRAFTED PUBLIC RELATIONS PROGRAM PROVIDES TOOLS TO CUT THROUGH THE CLUTTER, RELATE WITH YOUR PUBLIC, AND BUILD CREDIBILITY.

Originally published Published: 07.01.10 Author By HVACR Business Staff