Jim Baston

Jim Baston

Jim is president of BBA Consulting Group Inc. a management consulting and training firm dedicated to helping technical service firms leverage the untapped potential in their business-development efforts. For additional information visit  "

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7 Steps to Instilling Business Development in Service Techs

Seven areas management must focus on to instill a strong, customer-focused, business-development culture.

Originally published Published: 06.01.23 Author By Jim Baston

Differentiate Your Business Strategy

Determine how to promote your technician’s efforts through proactive business development.

Originally published Published: 09.01.18 Author By Jim Baston

Engage Your Technicians in Promoting Your Services

Engaging your technicians in business development activities can increase the value to the overall service your company provides.

Originally published Published: 06.01.18 Author By Jim Baston

Add Value to Your Customer Relationships

You should view your technicians’ proactive efforts as a service rather than a selling activity.

Originally published Published: 04.01.18 Author By Jim Baston

Do the Right Thing

A simple approach leads to an exceptional service experience for your customers.

Originally published Published: 01.01.18 Author By Jim Baston

Deliver an Exceptional Service Experience

Ensure all team members act together to contribute to an exceptional customer experience.

Originally published Published: 09.01.17 Author By Jim Baston

Customers Trust Great Technicians

You can learn a lot about excellent customer service by watching your truly great technicians.

Originally published Published: 05.04.17 Author By Jim Baston

Make Customer Service Work for You

Customer service plays a major role in creating the experience the customer enjoys (or not) when doing business with us. Here are five steps you can take to make customer …

Originally published Published: 12.28.16 Author By Jim Baston

Generate More Referral Business

Referrals play a critical part in any service company’s business development plan and are arguably the most effective way to grow your business.

Originally published Published: 08.03.16 Author By Jim Baston

Teach Your Service Techs the Fine Art of Good Conversation

Seize the opportunity to define the customer experience through the conversations your technicians have with your customers, and manage the image they portray to your customers.

Originally published Published: 03.01.16 Author By Jim Baston

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