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HVACR News

20 Questions with Larry Gemma

Larry Gemma, owner of GEM Plumbing & Heating in Lincoln, R.I., discusses growing the family business, recruitment and the importance of company culture.

Marketing Campaigns that Generated $20,000 In Revenue

To generate enough calls and sales from your marketing, you need to market consistently.

Review Timely, Accurate Financial Statements Each Month

Once owners are in the habit of receiving financial statements and asking good questions about them, they get more accurate.

The Art of Failure

Life is full of lessons learned through trial and error.

Help Your Technicians Sell Advanced Technology

The focus for the technician should always be to ascertain what the customer really wants and then determine what best fits the customer’s needs.

August 2019

20 Questions with Rory Richardson & Mike Hastings

Rory Richardson and Mike Hastings, owners of Cardinal Heating & Air in Kirkland, Wash., discuss making their mark, learning to lead and the importance of company culture.

How to Attract Millennials to the HVACR Business today.

It’s difficult to attract someone, much less top talent, when they have absolutely no clue you exist or what your industry is all about.

How to Tell if Your Financial Statements are Wrong

Accurate financial statements are critical to ensure that the business is profitable or to give owners the information they need to take steps to make it profitable.

Educate Your Customers on System Care

The more your customers understand about their system and your business, the better the relationship you will have.

Why Worry About Airflow?

The air surrounding us can be measured, filtered, circulated, cooled, heated, de-humidified and humidified; but first, HVACR professionals should understand it.

July 2019

20 Questions with William "Bill" Lewis

Bill Lewis, owner of Southern Air Pros in Woodstock, Ga., discusses finding his path in the industry, coaching his team and finding a clear direction for his winning truck design.

Marketing Strategies to Grow Your HVACR Business

As long as you invest your marketing dollars in methods proven to generate leads and customers, growing isn’t difficult.

Profits and Cash are Not the Same

Collect for profitable work quickly, pay the bills associated with that job and stay solvent.

Entrepreneurial Spirit: An Oral History of Spot Cooling, Part 2

In part two, Ken Swanson and Garth Tagge, discuss how spot cooling went from NFL novelty to mainstream industry segment.

Make a Name for Yourself

This year’s winners — Cardinal Heating & Air; GEM Plumbing & Heating; and Southern Air Pros — showcase fleet designs that are bold, memorable and set themselves apart from the competition.

June 2019

Leadership tips for your contracting business are available here.

Leadership is one of the most important components of a contracting business, setting the tone and culture of an entire organization from the top down.

Entrepreneurial Spirit: An Oral History of Spot Cooling

Two industry entrepreneurs discuss how the spot cooling segment got started and how it has evolved.