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Customer-Focused Research

While many companies talk about customer focus, the reality is that even some of the most sophisticated have scant knowledge of their customer and prospect base. But the most successful companies regularly probe the customer psyche in an effort to understand what drives buying behavior.

Why Smart Companies Do Dumb Things

The downside of more people in the mix means it's harder to alter consensus, once it builds. As an owner or manager of a company, there are things you can do to make sure you hear all sides before making a decision for the company you'll regret.

Selling Green Internally

A marketing strategy that your entire staff understands and buys into is one that the customer believes in.

Negotiation Basics

Negotiating is really about setting expectations, being open to a mutually beneficial resolution and understanding that the best time to negotiate is before a problem or issue occurs. While this may feel uncomfortable, and even confrontational, it will reduce the challenging end-of-job “negotiations” that we all have experienced.

Protecting Your Right to Get Paid

Mechanic’s liens can assist you in collecting from a non-paying customer; however, statutes exist in all 50 states, and the rules vary dramatically.

To Discount or Not to Discount

Whether you should take a discount is totally dependent on the terms of the discount, your cost of borrowing, and plugging the numbers into the formula.

20 Questions with Karna Small Bodman

Karna Small Bodman, former Deputy Press Secretary for Ronald Reagan, discusses internal and external communication strategies, as well as her 6 years in The Reagan White House.

Resolve to Organize and Decrease Stress

Better organizational skills will help you reduce stress on yourself and your employees, leading to much higher productivity.

Marketing Green

The trend toward greener living and the emphasis on energy and sustainability isn’t going away. Becoming a green contractor, in many ways, is a change in business strategy. You have to transform yourself into a green consultant and take the lead in educating your customers about energy efficient systems and …

Reporting Monthly Financial Results

By using a margin contribution accounting method, you can report net profits by division and properly allocate expenses.

What Small Businesses Can Learn From Hollywood

Guy Kawasaki discusses five movies that have an important back-story that innovators can learn from.

20 Questions with Dave Swift

Dave Swift, CEO of Goodman Global, Inc., discusses leadership, managing growth strategies and cultivating employees.

Avoid Down Cycles

Smart money management protects your business in slower times.

Investing in Your Business

Investing in building a team of dependable personnel, offering a reliable product, and performing your services in a consistently trustworthy way will quickly separate you from competition.

Strategic Success

Outlining a plan and a vision of where you want to go is critical to the success of your organization. However, it is key to make it a living, breathing document to be used frequently.

The Leadership Challenge

You must master the art of working through others rather than "doing it yourself."

Thinking About Selling?

To get your business ready for sale, good due diligence asks questions in all areas of your business.

Overtime Pay?

Whether an employee is labeled "salaried" or "hourly" does not answer whether the employee is entitled to overtime pay. The Fair Labor Standards Act has very specific rules regarding overtime pay, and every employer needs to be familiar with these rules.

Investing in Community

Communities everywhere have projects and needs that require support beyond what tax dollars can fund. Businesses have the opportunity to make contributions in time, resources, people and money to support organizations that add value and life to the community in which the business is located.

Managing For Innovation

Look into the market - outside of the industry, talk with customers and industry experts, and form an opinion as to where you must improve or change to stay ahead of the evolutionary curve.

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