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Temperatures Predict Demand for Air Conditioners Online

Temperatures Predict Demand for Air Conditioners Online

Rebuild Your Brand in Three Steps

One of the most powerful tools to help overcome a prospect's natural skepticism and to build relationships is the customer testimonial. They create believability, credibility, and a sense of security for your prospect and customer.

Take it Slow: 6 Ways to Improve Your Hiring Process

Here are six ways to improve your hiring skills. Yes they will slow you down, but that’s better than going fast and making a hiring mistake.

How to Keep Inventory and Receivables Balanced

Editor’s Note: This is the fourth and final in a series of how to use graphical depictions of financial ratio trends to help contractors spot potential problems early and make proactive decisions about financial management. The first article, which covered liquidity ratios, appeared in the May 2012 issue. The second …

20 Questions with John and Jeff Churchill

John and Jeff Churchill, the father-and-son team running ServiceOne in Omaha, Neb. discuss strategy, marketing, add-on acquisitions and competition in their market.

5 Drivers of Successful Mergers, Acquisitions

Due diligence is important, but so is identifying a growth strategy in advance.

10 Sales Strategies for Uncertain Times

Stay calm, be smart and continue selling while others are giving up.

What’s This Going to Cost Me?

An average contractor could spend tens of thousands to launch energy performance contracting, but the profit potential makes it worth the investment.

Insurance-Reform Ruling Sets Stage for Business, Individual Penalties

Assuming things stay as they are now, it’s important to understand how the health care reform law will affect contractors over the next few years.

A Lesson in How Not to Please Customers

Customers want knowledgeable salespeople who help them buy, rather than being sold to. And, they want good follow up and support. It’s so simple and basic. And, the little things matter the most. They are what lead to repeat customers and good word-of-mouth advertising — or not.

Percentage Compensation Measures Productivity of Labor Force

Editor’s Note: This is the third in a series of how to use graphical depictions of financial ratio trends to help contractors spot potential problems early and make proactive decisions about financial management. The first article, which covered liquidity ratios, appeared in the May 2012 issue. The second article, which …

Address Texting-While-Driving Head On

This theory of liability applies when employees are acting within the scope of employment or for the benefit of employer.

If it Ain’t Broke, Break it Now

Customers expect constant improvement, which takes vigilance.

20 Questions with Bill Gardiner

Bill Gardiner, chairman of Gardiner Trane, discusses business longevity, company growth, world travel and future opportunities that will drive the company for the next 50 years.

Learning, Understanding, Going Green

The world is going green. No matter where we’re tuned in, we’re bombarded with messages on eco-friendly business solutions, clothing, toys, housewares, vacation spots; you name it. Everything references “going green.” So are hvac contractors listening? According to a recent survey conducted by NORDYNE, the answer is yes.

Three Distinct Roles Define the Effective Company President

The following is a unique approach on how you can address the challenge of working in your business versus on your business. Company size does not matter, as this approach will work whether your company is small, medium, large or huge.

Clear, Clean Designs Connect with Customers

Tops in Trucks winners say more with less as branding takes the spotlight

Debt Ratios: Look For Short- and Long-Term Warnings

This is the second in a series of how to use graphical depictions of financial ratio trends to help contractors spot potential problems early and make proactive decisions about financial management. The first article, which covered liquidity ratios, appeared in the May 2012 issue.

Selling Commercial Service Agreements, pt. 6

This is the final installment of a six-part series on creating a selling system for commercial service agreements.

Personal Debt and Corporate Debt

If you are operating your business in corporate form, it is important to follow formalities. You should sign contracts in your capacity as an officer, and contracts should always be between your corporation and the other party. You should never be named as a party to the contract.

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