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20 Questions with Pat and Dan Conway

Pat and Dan Conway, owners of Cleveland-based Great Lakes Brewing Co., discuss entrepreneurship, launching businesses in tough economic conditions and a marketing philosophy based on social and environmental responsibility.

Tops in Trucks 2008: Attention Grabbing Designs

You have roughly 5 seconds to grab a consumer's attention. That's a tall order where fleet designs are concerned. Consumers need to understand at a glance what you sell. Confuse them with too much or not enough information, and you lose potential customers. To guide you, we've recognized contractors who …

Outsource To India? I Don’t Think So!

One owner's strategy for recruiting and retaining good employees includes, billboard advertisements, high-school programs, and a web presence.

Win-Win Negotiation

Finding a fair compromise will enable you to get what you deserve.

How to Hire Co-Workers, Part 3

It's important that you don't create unrealistic expectations.

The Impact of Consumer Protection Laws

Being a good contractor means being truthful and fair. Know what is expected of you.

Celebrating Success

Recognizing accomplishments motivates employees.

Get Ready For Summer

Now is the time to put the plan in place to decrease your dependence on the weather and increase customer loyalty. Here are four action items for your plan.

Disability Insurance Basics

Helping companies attract and retain good workers.

Customers Need IAQ

Education is key to IAQ sales. One way to help consumers is to offer customer testimonials, which can be a very powerful marketing tool.

Maintaining Customer Interaction

Contractors should actively seek customer feedback, and develop a deep understanding of the customers’ businesses and what is important to them.

20 Questions With Bobby Miller

Bobby Miller, president of Grande Aire Services Inc., discusses ambitions, customer service and marketing.

Prostate Cancer

A man is 35% more likely to be diagnosed with prostate cancer than a woman is to be diagnosed with breast cancer; however nearly 100% of patients diagnosed early can be cured. Here are the signs and symptoms to look for and some preventive measures to take.

Why The Best Service Is No Service

Guy Kawasaki interviews Bill Price, former global vice president of customer service for Amazon, founder of Driva Solutions, and co-author of "The Best Service is No Service." The two discuss the concept of "Best Service" and why it is important for small business owners.

The Ostrich Complex

Tough decisions are just that, tough. Playing the “ignore it and it’ll go away” game is disastrous. Focusing on the true kernel of the problem or dilemma usually brings it down to a size that becomes manageable.

How to Hire Co-Workers, Part 2

Dedicating time to properly hiring co-workers will ensure you only employ high performers.

Disaster Planning

Every year natural disasters and common events like fires force thousands of businesses to close, and 25% can not recover. To better your odds of survival, devise a disaster plan.

Are You Getting Enough Sleep?

Consistent and persistent lack of sleep deprives your body of much needed time for recharging and can lead to serious ailments.

The Power Of Learning

Activity is not the same as productivity. It's important to take the time to plan each task, think about how to get it done efficiently and right, and gain knowledge through education and skill training so we have more tools available to us to address a situation better.

Drip Marketing Critical To Cash Flow

Whether busy or slow, you should do some marketing activity every month (phone book advertising doesn’t count). The activity can be a major campaign or a small reminder about your company’s products and services. The small reminders, or drips, keep your company’s name in front of your customers and prospective …

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