HVACR Business

From Training to Recruiting: Virtual Reality – the New Normal in the Home Service Industry

By Julie Vena
When the COVID-19 pandemic swept the world, it provided the trades with a hidden gift on how our industry will manage training and recruiting in the future. Because we had to conduct business in isolation, we were forced to use digital and virtual reality technology exactly how it was intended: to conduct meetings, train, and recruit from a distance.

Is Your Home Service Company Ready to Expand?
By Aaron Gaynor
As a business owner, asking yourself the question, ‘Am I ready to expand?’ is crucial to evaluating where your business is in its growth cycle. Expansion can look different for different owners depending on where you are in the growth phase.

Marketing’s Biggest Secret Revealed
By Justin Jacobs
You might remember a TV show back in the 1990s that caused a lot of buzz. It premiered on FOX and was called, “Breaking the Magician’s Code: Magic’s Biggest Secrets Finally Revealed.” The original was a four-part series where a magician would act out the illusions performed in magic shows and then slowly reveal the wires, trap doors, and special ways the assistants contorted themselves to make the trick possible.

Were All the World Looking | Part 2: Man in the Mirror Series
By Terry Tanker
Thanks for all the emails regarding my last column The Man in the Mirror. It appears I may have struck a chord. I specifically selected The Man in The Mirror to open this series because I believe the first step in motivation is understanding the “real you.”

Do You Have a Signature Stamp?
By Ruth King
Many owners think that having two signatures required on a check prevents theft. This is not true if one of those signatures can be a signature stamp. In the 40+ years I have been consulting with business owners, one of the most difficult things I've ever had to do was tell two partners that a third partner was stealing at least $50,000 annually from their business.

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