Mike Callahan is President of Callahan/ Roach & Garofalo, Inc. The firm is an industry leader in management and marketing training, consulting, and business sales, mergers and acquisitions. Mike served as President of The Air Conditioning Contractors of America and is an internationally known speaker and writer on business topics. Contact him at firstname.lastname@example.org or call 800-462-8217.
From the archives, this is one of the best articles on what contractors need to do to market better and get more customers – it’s all about the four P’s.
Published: 04.01.23 By Mike Callahan