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10 Tips for Running a Great Meeting
By Jean Kelley
Start by asking: Is this meeting even needed? Then focus on spending the time wisely. Any meeting you conduct at work is a reflection of you. What kind of image are you portraying? Professional, on-target, and efficient? Or unprepared, unproductive, and ineffective?
Successful Negotiations Start with Empathy
By Michael Feuer
We’ve all heard hundreds of time about the importance of “putting yourself in the other guy’s shoes” or showing some empathy. Good basic advice, but do you really follow these suggestions?
Maximize Sales: Educate Customers on Rebates & Incentives
By Ken North
Today’s customers have an unprecedented number of rebates and incentives available to help lower the cost of new high-efficiency heating and cooling systems. For contractors, these programs present a tremendous opportunity for sales growth.
What is Your Website Saying to Customers?
By Colleen Keyworth
In the lifetime of your business, over 90% of your customers will visit your company’s website first, before stepping foot in your physical office, if at all. Yet, for some reason, it is one of the most neglected resources for many HVACR contractors.
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