Traci Purdum

Traci Purdum is a former editor of HVACR Business.

Related Stories

Technician Training And Education — The Conditioned Air Approach

Giving employees the education they need to excel will lead not only to well-trained technicians, but also to a loyal workforce that will maintain a healthy bottom line for business …

Originally published Published: 02.18.12 Author By Traci Purdum

Give Customers an Opportunity

Giving customers an opportunity to voice their opinions makes good business sense. It can also help you "snatch victory from the jaws of defeat."

Originally published Published: 09.01.08 Author By Traci Purdum

Tackling Technology

Equipped with the right tools, contractors can increase productivity and reduce errors.

Originally published Published: 09.01.08 Author By Traci Purdum

Managing Change

Embrace change and move forward or resist change and risk failure. Either way, the next generation will always be at your heels waiting to take over the reins. It’s your …

Originally published Published: 07.01.08 Author By Traci Purdum

Tops in Trucks 2008: Attention Grabbing Designs

You have roughly 5 seconds to grab a consumer's attention. That's a tall order where fleet designs are concerned. Consumers need to understand at a glance what you sell. Confuse …

Originally published Published: 06.01.08 Author By Traci Purdum

Celebrating Success

Recognizing accomplishments motivates employees.

Originally published Published: 05.01.08 Author By Traci Purdum

Customers Need IAQ

Education is key to IAQ sales. One way to help consumers is to offer customer testimonials, which can be a very powerful marketing tool.

Originally published Published: 05.01.08 Author By Traci Purdum

Disaster Planning

Every year natural disasters and common events like fires force thousands of businesses to close, and 25% can not recover. To better your odds of survival, devise a disaster plan.

Originally published Published: 04.01.08 Author By Traci Purdum

Tap The Light Commercial Service Market

Responsiveness and quality of work will help you make the sale and retain customers.

Originally published Published: 02.01.08 Author By Traci Purdum

24/7 Safety

Proper and on-going safety training can prevent most accidents. Investigating accidents and routine safety audits also can keep workers safe.

Originally published Published: 01.01.08 Author By Traci Purdum

Size Matters

Larger air conditioning units have contractors scrambling to purchase vehicles big enough to haul them. What are the benefits of adding these vehicles to your fleet? What do you need …

Originally published Published: 11.01.07 Author By Traci Purdum

Flip This Fleet

Traci Purdum summarizes characteristics of successful branding strategies and presents insight from the winners of HVACR Business' fleet design contest.

Originally published Published: 10.01.07 Author By Traci Purdum