Traci Purdum is a former editor of HVACR Business.
Giving employees the education they need to excel will lead not only to well-trained technicians, but also to a loyal workforce that will maintain a healthy bottom line for business …
Published: 02.18.12
By Traci Purdum
Giving customers an opportunity to voice their opinions makes good business sense. It can also help you "snatch victory from the jaws of defeat."
Published: 09.01.08
By Traci Purdum
Equipped with the right tools, contractors can increase productivity and reduce errors.
Published: 09.01.08
By Traci Purdum
Embrace change and move forward or resist change and risk failure. Either way, the next generation will always be at your heels waiting to take over the reins. It’s your …
Published: 07.01.08
By Traci Purdum
You have roughly 5 seconds to grab a consumer's attention. That's a tall order where fleet designs are concerned. Consumers need to understand at a glance what you sell. Confuse …
Published: 06.01.08
By Traci Purdum
Recognizing accomplishments motivates employees.
Published: 05.01.08
By Traci Purdum
Education is key to IAQ sales. One way to help consumers is to offer customer testimonials, which can be a very powerful marketing tool.
Published: 05.01.08
By Traci Purdum
Every year natural disasters and common events like fires force thousands of businesses to close, and 25% can not recover. To better your odds of survival, devise a disaster plan.
Published: 04.01.08
By Traci Purdum
Responsiveness and quality of work will help you make the sale and retain customers.
Published: 02.01.08
By Traci Purdum
Proper and on-going safety training can prevent most accidents. Investigating accidents and routine safety audits also can keep workers safe.
Published: 01.01.08
By Traci Purdum
Larger air conditioning units have contractors scrambling to purchase vehicles big enough to haul them. What are the benefits of adding these vehicles to your fleet? What do you need …
Published: 11.01.07
By Traci Purdum
Traci Purdum summarizes characteristics of successful branding strategies and presents insight from the winners of HVACR Business' fleet design contest.
Published: 10.01.07
By Traci Purdum
