Terry Nicholson

Terry Nicholson

Terry Nicholson is chief success officer and leading HVACR expert at PRAXIS S-10 the fastest growing success college for contractors. Visit for additional information."

Related Stories

Expanding Your Service Area: When More is Less

By posting a map on the wall for your call takers who are booking your appointments, they know where the best, most profitable area is located.

Originally published Published: 12.01.19 Author By Terry Nicholson

Discover my HVACR lessons from an Alligator Farm

Make sure your team is trained to provide the best experience when on a service call. Ultimately, that will keep your customers coming back and they’ll tell their family and …

Originally published Published: 11.01.19 Author By Terry Nicholson

12 Things You Need to Know Before Signing a Lease

There are a lot of reasons why a contractor should personally buy a building and have the business they own pay them rent. A compelling case could also be made, …

Originally published Published: 09.01.19 Author By Terry Nicholson

Control Your Online Reputation

Eighty-six percent of consumers will decide against buying from you if they read negative reviews about you online.

Originally published Published: 05.01.18 Author By Terry Nicholson

What I Learned from a Showgirl

Even though your technicians are performing multiple shows a day (three to four service calls), does that equate to their practice as well? Should you take a lesson from a …

Originally published Published: 03.01.18 Author By Terry Nicholson

Become A Money Making Machine

Calculate your market share and generate more money in your business.

Originally published Published: 02.01.18 Author By Terry Nicholson

Do You Yelp?

If your choice is to encourage client reviews on Yelp, you’ll see the best results if you also train on when NOT to Yelp.

Originally published Published: 02.01.18 Author By Terry Nicholson