Neal Schaffer

Neal Schaffer Neal is the author of Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success. Neal is the creator of Advertising Age’s Top 100 Global Marketing Blog Maximize Social Business and a global speaker on social media. Visit for additional information.  "

Related Stories

Don't Post Without a Plan

In using such a scattershot approach to social media, you’re missing out on major opportunities to engage with potential and current customers, manage your reputation — and you may be …

Originally published Published: 12.01.14 Author By Neal Schaffer