Michael Wayde

Michael Wayde is a senior account manager at Godfrey, a full-service, integrated business-to-business branding and marketing communications company headquartered in Lancaster, PA. He manages several main accounts, including those in the hvacr industry, and works closely with the public relations team to strengthen existing accounts. For more information: "

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Making It Happen

Part 2: How to produce effective broadcast ads for your target audience.

Originally published Published: 11.01.09 Author By Michael Wayde

Preparing For Your Debut

HVACR contractors should be able to answer three important questions before making a broadcast ad.

Originally published Published: 10.01.09 Author By Michael Wayde

Advance Sales Via The Web

Consumers comparison shop by surfing the Web. When they've read enough, they click to buy. Make sure your site is the one that provides them all of the information they …

Originally published Published: 02.01.08 Author By Michael Wayde