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Kenneth Goodrich

Kenneth D. Goodrich, principal of Arizona-based Goettl Good Guys Air Conditioning Repairmen and The Sunny Plumber, is a seasoned entrepreneurial executive with over 26 years of experience in acquiring, integrating and developing HVAC, plumbing and service contracting businesses.Contact Kenneth through www.goettl.com"

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Build a Brand Through Storytelling

Stories tell the customer what you stand for and why they should choose you.

Originally published Published: 06.01.18 Author By Kenneth Goodrich

A Purpose-Driven Culture is Essential to Company Success

Making time to sit down and think about a long-term mission is a vital first step toward infusing the company with a culture of purpose.

Originally published Published: 05.01.15 Author By Kenneth Goodrich

Why You Need to Sweat the Small Stuff

Five tips for creating a culture and processes that sweat the small stuff for you, freeing you to truly lead your company to success.

Originally published Published: 10.01.13 Author By Kenneth Goodrich

SEO in a Contracting World

Goettl Good Guys Air Conditioning Repairmen uses these 10 basic steps to maximize their use of SEO. How does it work?

Originally published Published: 08.01.13 Author By Kenneth Goodrich