Joe Pulizzi and Newt Barrett

Joe Pulizzi, a veteran HVACR marketing expert, is founder of Junta42 Match, a free online service where businesses can find the best vendors to help them create their own content. Joe blogs at blog.junta42.comFor more information: Barrett is president of Content Marketing Strategies a marketing consultancy that helps small and medium-sized businesses implement the content practices from the book. For more information:"

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4 Steps To A Great Newsletter

This customized excerpt is from the book, Get Content. Get Customers. The book teaches you, step-by-step and through countless case studies, how to create and market your own content to …

Originally published Published: 09.01.08 Author By Joe Pulizzi and Newt Barrett

A Content Strategy That Will Grow Your Business

Although traditional marketing efforts may continue to pay some dividends, the Internet is where the true opportunity lies. Consumers are beginning their purchasing search online, make sure the information you …

Originally published Published: 07.01.08 Author By Joe Pulizzi and Newt Barrett