Colleen Weston is an advocate and practitioner of inbound marketing strategies currently serving as the Director of Marketing of Arzel Zoning Technology, a zoning system manufacturer in Cleveland, Ohio. She is also the owner of BrainChild Advertising, a marketing-consulting company that specializes in small business development.
When using social media tools alone to drive your company’s messages, it’s nearly impossible to determine the correlation between all the likes, tweets, and shares you receive and how they …
Published: 12.01.12
By Colleen Weston
