Bill Lee

Bill Lee is the author of The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset and is an authority on the subject of customer advocacy and engagement. 

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7 Reasons Why Customer Referral Programs Fail

There are certain predictable mistakes companies make that can derail customer referral programs before they ever get off the ground.

Originally published Published: 12.11.12 Author By Bill Lee