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5 Tips for Effective Press Releases

Entrepreneurs and businesses all have a message they want the press to help share. They may be interested in contributing an article or column. They may have a great story they’d like a reporter to tell. Or, they have a product or service that can help readers solve their problems.

20 Questions with Ray Isaac

Ray Isaac, president and one of the fourth-generation owners of Isaac Heating & Air Conditioning, discusses company values and vision, the customer experience, and growing up in a family business.

Lost Sales Leads

Generating sales leads is big business. Brandon Stuerke discusses four ways professionals commonly lose sales leads and how to fix them.

Let Go as You Grow

Letting go has never been easy. Whether giving the car keys to a teenage daughter or allow ing another to plan the service schedule, comfortably stepping back and having someone else be responsible potentially comes with a myriad of obstacles, even when you know it’s going to be beneficial. So, …

You've Got 8 Seconds, Be Interesting Or Lose the Sale

The average adult attention span is 8 seconds, according to studies. Therefore, sales professionals must capture a customer’s attention immediately.

Vibration: Relatively Easy to Control; A Potential Nightmare if you Don’t

This discussion is about vibration isolation – and how a few simple steps taken with rooftop and other above-grade installations in commercial or multi-unit residential settings can save you from a lot of grief and damage to your reputation.

7 Steps to Hiring and Retaining Good Support Team Members

There are a lot of unsatisfied workers out there. The Bureau of Labor Statistics reports that about 50% of all employees leave their jobs within the first six months of being hired. And in a new survey by Right Management, a whopping 86% of employees polled said they plan to …

Case Casts Doubts About Validity of Labor Board Rulings

The Jan. 25, 2013, decision by the U.S. Court of Appeals for the District of Columbia in the Noel Canning v. National Labor Relations Board case sent shockwaves through Washington, D.C. On the one hand, the decision is bound to have major consequences on a number of controversial rulings made …

How to Avoid Meaningless Meetings

Everyone who chairs a business meeting should ask participants this same question at the conclusion of the session. One word of warning: Be prepared for some surprising responses.

Strategy: The Key To Executing Vision And Mission

Developing a sound strategy is not only fun, but, if done right, gives your company purpose. When you think of strategy, think in terms of how you are going to execute your vision and mission.

Tracking and Accounting for Commercial Maintenance Agreements

Accounting for commercial maintenance agreements is performed differently depending on the type of agreement sold and how that agreement is billed. I’ll cover full maintenance agreement accounting and planned maintenance agreement accounting separately.

Benefits of Mobility Keep Growing

Now that data coverage has expanded, and mobile devices have improved to meet demand, software providers are developing business solutions that can help contractors boost efficiency through improved connectivity.

Finding, Implementing Construction-Specific Financial Software

Purchasing business software is unlike buying off-the-shelf software in a number of ways, but perhaps the most important difference is that you are purchasing a relationship

My 2 Cents: Moving Forward, Let’s Not Think Outside The Box

If the phrases we use in business relations were currency, we’d have a glut of fake $100 bills. They seem valuable and genuine, but their real worth is zero.

What you don’t know about capacitors can cost you

A common victim to cost-cutting strategies has been the motor run capacitor. Although a relatively inexpensive component, it is an essential part in every HVAC system. Saving a couple dollars when buying cheaper capacitors may seem like a logical move, but can actually lead to extensive warranty claims, call-backs and …

Preparing Customers for a Home Performance Assessment

Once you have landed a Home Performance Contracting (HPC) job, helping your customers prepare for an assessment is critical. Communication is key. This is an opportunity to clarify expectations.

6 Tips for Rejecting Bad Ideas Without Being Rejected

When it comes to gaining influence, remember the law of reciprocity. The more you support others, the more they will support you. If you want people to adopt your ideas in the future, you need to be collaborative yourself. The key is to learn to reject or redirect bad ideas …

Earn More Profit By Recovering Environmental Costs

Learn how to upsell to homeowners on the value you provide as an expert in retrofitting homes that have products needing special disposal, such as refrigerant and mercury thermostats. Believe it or not, that “quick-silver” gooey stuff that you used to play with in grade school can actually make you …

We Live in Dangerous Times — Be Prepared

The government is no longer just one of many challenges business leaders have to manage. It’s become our biggest threat.

Turn Your Business into an Overnight Sensation

Telling your story in a compelling way and being forthright in business will build up your reputation and set the stage for star status.

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