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HVACR News

Tops in Trucks 2013: Keep it Simple

From among the hundreds of entries to our popular Tops-in-Trucks Fleet Design Contest, here are this year’s winners, featuring all of the best aspects of good, effective fleet vehicle graphic design.

Are You Maximizing Your Fleet's Advertising Potential?

Whether they have a fleet of one, or many, smart business owners recognize their fleet’s value for cost-effective advertising.

Branding = Awareness = Sales Leads

Correctly implemented, fleet vehicle graphics can provide your firm with brand awareness, brand recognition and, in many cases, the all-important sales lead. Our Tops-in-Trucks Fleet Design Contest demonstrates how.

4 Keys to a Successful Publicity Campaign

Plan early and don't be afraid of a little controversy.

Successful Negotiations Start with Empathy

What does the other party want out of the deal?

20 Questions with Mark Evans

Mark Evans, owner and president of Burton A/C, Heating, Plumbing and More in Omaha, Neb., discusses future growth, employee training, employee motivation and things to do on rainy golf vacations.

Beyond MERV

Air filters perform an important function in commercial and institutional facilities as a primary defense for building occupants and HVACR equipment against indoor air pollutants.

6 Strategies for Reducing Debt

Calculate your debt ratio, then act if it is too high.

3 Components of a Foundation of Purposeful Leadership

Don’t make the mistake of thinking leadership is about tools and methods. Here are three key factors that set the foundation for Purposeful Leadership.

5 Ways to Avoid Credit Card Fraud

5 ways to help businesses large and small successfully avoid credit card fraud.

Getting The Most from Social Media

How a tri-branding strategy promotes all you have to offer.

Spotting Legal Land Mines in Your Social Media Campaign

Your responsibility extends to third-party contributors such as customers and friends.

Refrigeration Changes Require Industry Cooperation

Many issues demand the attention of our industry, both here and abroad: increasing government regulation, pressures regarding energy efficiency and minimum energy performance standards, climate change, etc. All of these are likely to be on your mind if not your agenda. But one issue stands out for its potential impact …

3 Steps To Effective Technology Adoption

Any software you implement in your organization should enable or enhance a business process. Unfortunately, many people mistakenly believe that the software or technology itself is the solution, when in reality, technology is at best 10% of the value equation — the other 90% is based on the human factor.

Get More Done in 12 Weeks than You Would in 12 Months

In an effort to improve, most companies and professionals will search for new ideas and strategies. They will seek out new marketing techniques, sales ideas, cost-cutting measures, and customer service enhancements in the hopes that these new approaches will deliver better results.

How Leadership Drives Your Company’s Vision

To be an effective leader, you must understand motivation. You cannot motivate people, but you can create an environment where motivated people will want to come to work and thrive.

Increase Close Rates and Average Tickets with Bundling

Bundling is the assigning of a single value to a combination of multiple items, and it is one of my favorite topics because it’s a genuine “art.” To learn how to present bundles to potential customers requires a lot of training, time, and faith because the shift in your thinking …

About To Blow Your Top?

When working in close proximity, human beings have a remarkable ability to drive each other crazy. The phenomenon occurs daily for most of us.

Drive Sales with Daily Tracking of Maintenance-Agreement Success

Tracking maintenance-agreement enrollments and renewals is critical to growing a strong maintenance customer base. Tracking forces you to focus. Focus gives you the best chance for success.