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The best way to do thrive is to provide outstanding service that blows away the competition. To do that, you must stand out from the crowd. Vanity phone numbers and websites are a way to move your company into the mind of the customer when they're thinking about heating and …

Preparing For An Audit

If you happen to be among the 60,000 businesses that will be audited in 2008, don’t panic. Make certain your paperwork is in order and consult with your tax professional.

20 Questions with John Conover

John Conover, President, Trane Commercial Systems, discusses the industry, sports and sage advice.

Creating A Culture That Drives Strategy

Becoming a "chief culture officer" is a paramount in company success.

The Essence of Duct Tape Marketing

Make marketing your new habit, and find the money to stick with the plan. Effective small business marketing is a system — not an event — composed of simple, effective, and affordable techniques.

Spring Cash Mistakes

Start preparing for the busier months ahead while you still are experiencing the slow, late winter months. This slower period gives you enough time to think and plan so that all you have to do when you get busy is execute your plan.

Building Web Sites

By Terry Tanker The importance of being on the Web cannot be overstated. Americans spend an equal amount of time watching TV as they do surfing the Web (about 14 hours a week). Having a good Internet platform is easy and relatively inexpensive. And, as mobile phones, PDAs and other …

Protect Your Knees

Knowing how to prevent injuries and heeding warning signs when something is wrong will enable you to continue selling and servicing hvacr systems for years to come.

How To Boost Revenues With Price Increases

It is possible to increase revenues per service ticket without increasing your hourly rate. Ruth King describes how.

Can Big Brother Watch?

Adopting workplace privacy policies is a prudent business practice.

20 Questions with Joe Nichter

Joe Nichter, president of Tri-City Mechanical (Comfort Systems USA), discusses challenges, triumphs and business best practices.

Tax Man Cometh

Small business tax tips to consider after year end.

Networking Works

Word-of-mouth advertising is a powerful marketing tool. Networking groups enable you to spread the word even farther.

What To Expect From Your CPA

Good CPAs are an integral part of your advisory team. They help you see the “forest through the trees” and keep you informed so that you can make good business decisions. Likewise, you have to provide timely, accurate data so that they can help you make those decisions.

What Were They Thinking?

Guy Kawasaki discusses smart management, customer relationship management, and the role of the owner with D. Dee II, professor of Organizational Behavior at the Graduate School of Business, Stanford University.

How To Hire Co-Workers

Recruiting is the practice of getting people interested in working for your company. Hiring is the practice of convincing people that your company is the one they should choose as their place of employment. To recruit and retain competent co-workers you must become an employer of choice. Ron Smith suggests …

Finding The Right Doctor

We rely on our primary care physician for their ability to help maintain our health and to screen for more serious illnesses.

Advance Sales Via The Web

Consumers comparison shop by surfing the Web. When they've read enough, they click to buy. Make sure your site is the one that provides them all of the information they need to click "buy"!

The Craft Of Communication

An experience with communication gone wrong and uses it as a teaching moment for how to better handle various situations with co-workers and employees.

Growth by Acquisition

Identifying and acquiring businesses takes finesse.