Whether busy or slow, you should do some marketing activity every month (phone book advertising doesn’t count). The activity can be a major campaign or a small reminder about your company’s products and services. The small reminders, or drips, keep your company’s name in front of your customers and prospective …
The best way to do thrive is to provide outstanding service that blows away the competition. To do that, you must stand out from the crowd. Vanity phone numbers and websites are a way to move your company into the mind of the customer when they're thinking about heating and …
Make marketing your new habit, and find the money to stick with the plan. Effective small business marketing is a system — not an event — composed of simple, effective, and affordable techniques.
Knowing how to prevent injuries and heeding warning signs when something is wrong will enable you to continue selling and servicing hvacr systems for years to come.
By Terry Tanker The importance of being on the Web cannot be overstated. Americans spend an equal amount of time watching TV as they do surfing the Web (about 14 hours a week). Having a good Internet platform is easy and relatively inexpensive. And, as mobile phones, PDAs and other …
Start preparing for the busier months ahead while you still are experiencing the slow, late winter months. This slower period gives you enough time to think and plan so that all you have to do when you get busy is execute your plan.
Guy Kawasaki discusses smart management, customer relationship management, and the role of the owner with D. Dee II, professor of Organizational Behavior at the Graduate School of Business, Stanford University.
Recruiting is the practice of getting people interested in working for your company. Hiring is the practice of convincing people that your company is the one they should choose as their place of employment. To recruit and retain competent co-workers you must become an employer of choice. Ron Smith suggests …
Consumers comparison shop by surfing the Web. When they've read enough, they click to buy. Make sure your site is the one that provides them all of the information they need to click "buy"!
Good CPAs are an integral part of your advisory team. They help you see the “forest through the trees” and keep you informed so that you can make good business decisions. Likewise, you have to provide timely, accurate data so that they can help you make those decisions.
