This customized excerpt is from the book, Get Content. Get Customers. The book teaches you, step-by-step and through countless case studies, how to create and market your own content to acquire customers. Copies are available for purchase at www.getcontentgetcustomers.com.
Guy Kawasaki, prolific author and managing director of Palo Alto, Calif.-based Garage Technology Ventures, shares his philosophies on business, evangelism and hockey.
In addition to eating right and regularly hitting the gym, intimacy can do wonders for your overall well being. It promotes heart health, lowers stress and helps you sleep better.
Limit access to the warehouse. You may need to hire a parts runner or a warehouse person. It’s the best way to save your hard-earned cash. Make the time to do the paper work necessary to get warranty credits
Being proactive in the anticipation of change, being diversified in the marketplace, having courage to implement plans and leading your organization to quickly react and adapt are key elements in being proactive in changing market conditions.
Indeed, properly planning for retirement will ensure you retire with the income you desire. But for many hvacr contractors, retirement is a foreign concept and providing retirement benefits to employees is a challenge.
Embrace change and move forward or resist change and risk failure. Either way, the next generation will always be at your heels waiting to take over the reins. It’s your choice to be remembered as a visionary leader or a stagnant manager.
Your leadership affects the success of your organization. If you encourage your company to be a high-performing team you must first do an honest evaluation of your current situation. Evaluate your team against the criteria listed here and solicit your employees’ feedback. Then, think about what you can do to …
Jerry Yudelson, PE, speaker, author, Principal of Yudelson Associates and Chair for Greenbuild Conferences discusses the green-building movement, his aspirations to be President and his ability to talk to dogs.
Although traditional marketing efforts may continue to pay some dividends, the Internet is where the true opportunity lies. Consumers are beginning their purchasing search online, make sure the information you provide helps them to make better choices.
Look to your financial statements to see what's going on in your company. This will tell you whether you should raise prices or make adjustments in areas like productivity, marketing, or sales closing rates
You have roughly 5 seconds to grab a consumer's attention. That's a tall order where fleet designs are concerned. Consumers need to understand at a glance what you sell. Confuse them with too much or not enough information, and you lose potential customers. To guide you, we've recognized contractors who …
Pat and Dan Conway, owners of Cleveland-based Great Lakes Brewing Co., discuss entrepreneurship, launching businesses in tough economic conditions and a marketing philosophy based on social and environmental responsibility.
