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HVACR News

Use Overhead-Cost-Per-Hour to Measure Profitability

Calculating prices based on gross margin may do you a disservice. The key to successful pricing is to know your company’s overhead-cost-per-hour.

Boost Companywide Performance With a ‘Complete’ Software Solution

Providing end-to-end control and streamlined processes, a bid-to-cash solution can be the single most valuable software investment an HVACR contractor of any size can make.

10 Questions to Fine-Tune Your Marketing Strategy

A well-designed marketing strategy is a key component of driving short- and long-term revenue and growth. Here are 10 critical questions your management team can use to build highly effective communications between your company, and your customers, and prospects.

20 Questions with Wesley Holm

Wesley Holm, owner of Thompson Plumbing, Heating and Cooling, discusses his company’s fleet-marketing strategy, exceptional customer service and how to write six blogs a week.

Advances in GPS Technology Boost Benefits of Fleet Tracking

Unpredictable fuel prices and increasing insurance costs for fleet vehicles continue to be challenges for HVACR contractors. Investing in technology can help.

Tops in Trucks 2011: Master of Mobile Marketing

One of the most powerful mobile marketing tools HVACR contractors have is their fleet. This year’s winners have fantastic-looking fleets that also support each contractor's branding and value proposition.

Employee Handbooks Can Provide Important Legal Protection

Regardless of the number of employees you have, you have to inform them of you policies. The best way to communicate these is through an employee manual. It will also provide your business important protection.

Selling Commercial Service Agreements, pt. 1

This is the first of a six-part series on creating a selling system for commercial service agreements.

Document Management: When to Shred, When to Keep

Several options exist from destroying the document to retaining the paper. The rules surround what kind of document you have and depend on industry regulations. Abraham Niedzwiecki offers insight for determining when to shred and when to file.

20 Questions with Dan Weltman

Dan Weltman, owner of Weltman Home Services, discusses classic cars, finding gems among professionals displaced by the recession and the business case behind adding new types of services.

5 Corporate Blunders that Cripple Sales Efforts

These are the five most common blunders that cause teams and companies to fail when it comes to working together to make big-ticket sales, and what you can do to fix the problems.

Copyright Vs. Trademark

How to navigate the murky waters of intellectual property rights. In this article, legal expert Mike Coyne differentiates between copyright and trademark and how they apply to your business name, slogan, fleet design and marketing materials.

3 Maxims For Successful Negotiation

You will find that persuading others to change their behavior by presenting facts and demonstrating understanding is a much better way to negotiate than trying to prove another person wrong.

Keep Those Postcards Coming: Don’t Abandon Traditional Marketing Tools

Technology continues to evolve how we communicate with our customers. New marketing techniques don't make traditional forms irrelevant, they add to your bag of tools. Use what works.

6 Keys To Success in Home-Performance Contracting

HVACR contractors who offer home-performance contracting will become the dominant service providers in any given area.

Understanding Profit and Loss Statements

A P&L, or income statement, is a vital document for good fiscal management.

Simple Cafeteria Plan Could Address Health Insurance Fears

A new type of benefit plan created by President Obama’s healthcare reform that was passed in 2010 may help smaller businesses satisfy potentially costly nondiscrimination requirements

Fools Rush In To Speak, And Their Reputations Suffer

"Say what you mean, and mean what you say" is timeless advice on how to build a good reputation. It also speaks to how important well-executed communication is to every reputable leader and business.

Why President Obama is Suddenly Friendlier to Business

We are seeing a big change on Capitol Hill from the 112th Congress. The new landscape assures gridlock, which changes the dynamic and the agenda. There is a method to this madness, and it all has to do with the November 2012 election.

A Case For Fleet Leasing

Consider cash preservation, long-term savings, and marketing implications to decide.