How to navigate the murky waters of intellectual property rights. In this article, legal expert Mike Coyne differentiates between copyright and trademark and how they apply to your business name, slogan, fleet design and marketing materials.
Dan Weltman, owner of Weltman Home Services, discusses classic cars, finding gems among professionals displaced by the recession and the business case behind adding new types of services.
Technology continues to evolve how we communicate with our customers. New marketing techniques don't make traditional forms irrelevant, they add to your bag of tools. Use what works.
You will find that persuading others to change their behavior by presenting facts and demonstrating understanding is a much better way to negotiate than trying to prove another person wrong.
"Say what you mean, and mean what you say" is timeless advice on how to build a good reputation. It also speaks to how important well-executed communication is to every reputable leader and business.
We are seeing a big change on Capitol Hill from the 112th Congress. The new landscape assures gridlock, which changes the dynamic and the agenda. There is a method to this madness, and it all has to do with the November 2012 election.
A new type of benefit plan created by President Obama’s healthcare reform that was passed in 2010 may help smaller businesses satisfy potentially costly nondiscrimination requirements
Jerry Weiss, the executive director of HVAC Excellence, discusses the need for training, education and certification; as well as effective recruiting and horseback riding.
Good news about the U.S. economic recovery continues, and we are now seeing more industry-specific projections. Researchers say HVAC upgrades will be a driver in remodeling recovery.
The Joint Center for Housing Studies at Harvard University released a study that bodes well for contractors in the home-remodeling industry, and pinpoints heating-and-cooling-system retrofits as a key driver in remodeling’s rebound.
Smartphones have morphed into a texting, tweeting, multi-tasking productivity and entertainment gadget that offers a wide range of possibilities for you and your business.
Plain and simple, situational leadership means having the skills and understanding to assess a scenario you’re facing and manage it with the right leadership style.
