Rheem, announced its new Multi-Trade Pro Partner Heating, Cooling, and Plumbing Program. In response to the ever-growing need to service contractors working in both air and water markets, Rheem debuted a new multi-trade program to expand upon its current Rheem and Ruud Pro Partner programs. This merged loyalty initiative supports multi-trade contractors selling both heating and cooling, and water heating products. 

Built on product innovation, program advancements, and partnerships, the Pro Partner Program provides contractors with insider access to Rheem’s full line of award-winning products while delivering resources that help strengthen long-term business growth. The program is responsive and feedback-driven, ensuring a mutually beneficial relationship. It recognizes and rewards contractors for their dedication to the sale, installation, and service of Rheem’s industry-leading product portfolio. Based on business size and participation, Pro Partners could realize more than $75,000 in annual program value. 

The 2026 Pro Partner Heating, Cooling, and Plumbing Program is designed to provide value across four pillars.

Consumer Experience: Designed to build homeowner confidence while helping contractors increase business, the program incorporates the manufacturer’s Quality Pledge, Residential KwikComfort Financing, and Ratings & Reviews tools. This transformative mix of tools helps contractors differentiate their businesses in competitive markets.

Contractor Incentives: Strengthened through exclusive seasonal manufacturer-administered promotions, contractors can take advantage of a myriad of offerings, including stackable Seasonal CashBack and Residential KwikComfort Financing. Participating contractors can also earn ProClub Rewards points on eligible equipment purchases and receive $1,000 in bonus ProClub points, further increasing the program’s return on investment.

Training & Education: Pro Partners gain access to Interplay Learning, Graduate Studies courses, and Rheem’s Premier Innovation Learning Centers, where hands-on training helps contractors expand technical expertise and business capabilities.

Marketing & Business Support: Contractors benefit from creative assets for digital and social use, enhanced regional and seasonal brand awareness campaigns, and priority placement in Rheem.com or Ruud.com locator listings. Additional resources include social media management tools with ready-to-use content, including Spanish-language materials, reputation management through RepBooster, website solutions via WebSuite, customizable advertising templates, recruitment support in partnership with MilitaryHire, exclusive live chat access through My.Rheem.com or My.Ruud.com, and a dedicated Water Heating Technical Concierge Hotline.