Featured image


Modernize Releases the Annual Homeowner Sentiment Report

Originally published
Originally published: 9/1/2022

This summer, Modernize Home Services released its annual Homeowner Sentiment Report findings, resulting from a recent survey of more than 23,000 homeowners. Respondents shared their thoughts on preparing for home improvement projects, budgeting, pain points, and more. The 2022 Homeowner Sentiment Report includes a special set of questions regarding homeowner stressors, such as surging prices, a potential recession, supply chain backlogs, and political unrest. The results indicate that 86% of homeowners consider at least one of these factors to be the cause of their stress. Modernize strives to understand how homeowners and their home improvement decisions, are being impacted by recent events. Each year, Modernize conducts an extensive survey of homeowners to provide insight into what drives them to start home improvement projects. These results help contractors better understand their customers to best support them. The results are compiled and compared by trade and weighed against previous surveys.