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What Makes Your Company Attractive for Acquisition?

Originally published: 11.01.19 by Brooks Crankshaw

Imagine an investment banking professional like me meeting a company owner for the first time, whether it be at a conference, cocktail party or owner’s office. At some point early in the conversation, the owner often asks: How much is my company worth?

With a few data points and some qualifications, a broad range can usually be specified. But a different question begs a much more interesting answer: What is it that makes my company an attractive acquisition candidate?

Over time, the answer to this question changes based on market dynamics, economic considerations, and nvestor sentiment. The answer also changes based on popular “investment theses,” or strategies being pursued by financial investors like private equity funds.

For example, consolidation among HVACR companies is being driven by multiple types of investors, and the industry provides an instructive example of what makes companies attractive for acquisition.

Essential Nature of Product/Service

Food manufacturing is the classic example of this dynamic because, stating the obvious, everyone needs to eat. The HVACR industry presents another example. Whether it’s a school district that needs a heating system repair in the winter, or a factory that needs to be cooled in the summertime, HVACR service and equipment will be required.

The technical nature of the products or services prevent the end user from doing the work itself.

Consistent and ongoing demand makes for good acquisitions.

Technological Advancements

Offering improvements in efficiency, functionality, or design can drive a company’s success, whether market- or user-driven.

In HVACR, for example, new regulatory requirements and demand for improved efficiency have the effect of increasing demand for products and services, making an acquisition more compelling.

Changing Customer Preferences

Innovation and new service models can drive growth which proves attractive to investors. For example, an increasing focus on environmental concerns and the products addressing these concerns are part of the broad interest in acquiring HVACR companies.

Today, mergers and acquisitions are characterized as being a “sellers market” and valuations remain at historically high levels.

According to Pitchbook, financial buyers continue to exhibit strong demand for good acquisitions which are “attributed to vast sums of dry powder (capital) raised in recent years, as well as continued economic expansion in a low interest rate environment.”

Companies pursuing a growth strategy through acquisition are funded by historically high levels of investable capital on their balance sheets. In addition, empirical research by The National Center For The Middle Market demonstrates that companies without an acquisition strategy have a lower growth rate than those pursuing acquisitions.

The next time we meet, you should know that I’d be happy to give you an estimate of what your company may be worth. But I’d much rather talk about how attractive your company would be to an investor with an interest in acquiring all or part of your business.

About Brooks Crankshaw

Brooks Crankshaw is an HVACR specialist and Managing Director of Balmoral Advisors, an investment bank enhancing shareholder value by advising clients on mergers, acquisitions, debt and equity raising.  For additional information, visit  Securities offered through Bridge Capital Associates, Inc. member FINRA/SIPC.

Articles by Brooks Crankshaw

Despite Economic Slowdown, M&A Runs Hot for HVACR

HVACR business owners should explore the options for selling their business or acquiring others today.
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What Makes Your Company Attractive for Acquisition?

Consolidation among HVACR companies is being driven by multiple types of investors, and the industry provides an instructive example of what makes companies attractive for acquisition.
View article.