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Keith Snow is the president of B2E Data Marketing. The data scientists at B2E built their own historical weather database that includes high and low temperatures, average wind speed, precipitation, snow fall and snow depth for every day, every U.S. zip code – going back 10 years. B2E’s WeatherFootprint tool contains 150 million records and 41,000 zip codes of data. It can match your historical sales data to the weather patterns unique to your location to determine the sales impact of different weather conditions. Learn more at