JoePulizzi & Newt Barrett

Joe Pulizzi, a veteran HVACR marketing expert, is founder of Junta42 Match, a free online service where businesses can find the best vendors to help them create their own content.

Joe blogs at blog.junta42.com

For more information: www.jhunta42.com/match

Newt Barrett is president of Content Marketing Strategies, a marketing consultancy that helps small and medium-sized businesses implement the content practices from the book.