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Todd Bairstow, an online marketing expert with 18 years of experience, founded Keyword Connects in 2005, where he developed a business plan to generate leads for his clients on a 100 percent performance basis. His “Pay Per Lead” business model and performance-based business philosophy have turned Keyword Connects into a leading provider of the highest quality home improvement leads to dealers and franchisees across the country. For additional information, visit keywordconnects.com.


Articles by Todd Bairstow

How to Hook Every Type of Homeowner

Homeowner behaviors fall into five distinct personality types — each goes through a different process before they make a purchasing decision. Knowing how to appeal to these personalities is the first step to making sure they pick up the phone.
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