Dan Goodman, CEO of Building36

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Originally published: 09.01.06 by Terry Tanker
Several years ago we were in the process of launching an Internet-based product. It was fairly complex and a bit ahead of its time. We were wrestling with how to introduce it throughout many levels of the company. Then one of my colleagues introduced me to the Ishikawa Diagram — or fishbone diagram.
Professor Kaoru Ishikawa, a Japanese quality control statistician, originally developed the fishbone diagram. Ishikawa pioneered quality management processes in the Kawasaki shipyards. He developed the diagram to assist teams in categorizing the many potential causes of problems in order to identify root causes.
I have found the fishbone diagram to be an excellent management tool. It makes managers think about a process and all of the contributing factors ending in the result — good and bad.
With slight alterations, you can use the model for almost anything within your company, such as policies, procedures, human resources, identifying customers, technology management, overall company business plans, marketing, advertising, sales, service, and project management. Individuals or teams can use the fishbone diagram.
My favorite use of the diagram is business planning. In this month's article "Calling All Customers," Susan Hart begins the first of her
Put the name of a basic problem at the right of the diagram at the end of the main "bone." The main possible causes of the problem (the effect) are drawn as bones off of the main backbone.
The key is to have four to six main categories that encompass possible influences, then "bones" are added as long as the problem areas can be further subdivided. When the fishbone is complete, you have a picture of all of the possibilities of the root cause for the designated problem.
Access the fishbone diagram template that you can download and put to use.
Terry is the owner of JFT Properties LLC and publisher of HVACR Business magazine. He has more than 25 years of experience in the advertising and publishing industries. He began his career with a business-to-business advertising agency. Prior to forming JFT Properties LLC in January 2006, he spent 20 years with a large national publishing and media firm where he was the publisher of several titles in the mechanical systems marketplace.
In addition to his experience in advertising and publishing, Terry has worked closely with numerous industry-related associations over the years including AHRI, NATE and ABMA.
By Terry Tanker. It’s not often you find a person with abundant knowledge to share, a passion for business and a willingness to help the next man in line.
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