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HVACR Business Web Poll
It seems as if everyone is using social media professionally or personally. Some businesses find groups such as Facebook and MySpace, as well as Twitter, invaluable marketing tools. How are you using social media to market your company? (Please feel free to leave comments.)

We have a page on Facebook, MySpace or LinkedIn.
We are using Twitter to send information on products and services to customers.
We are using blogs to promote ourselves as experts.
We want to use social media tools in marketing, but we don’t know how.
Social media marketing is a waste of time and money in our industry.

HVACRBUSINESS GUEST COLUMNISTS
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Ron Smith

Latest Article:

Light Commercial Service Agreements

By expanding your business offerings, you’re doing your company a favor, as well as your customers. With proper planning and a little background, you can be successful with multiple programs. Part 1 of 2

HVACR residential retail contractors who wish to grow their revenues and profits have a natural and synergistic diversification opportunity. With proper guidance, planning and execution, it’s not ...

Read More  

MORE ARTICLES BY Ron Smith
Reporting Monthly Financial Results 
You can do this in a way that won’t cause divisional arguments.

Your Company Is Your Brand 
The services you provide and the expertise you possess are what the customer is buying – not a product name.

New Construction, Retail Not The Same 
Contractors successful in new construction may not enjoy the same fruits in retail.

How To Hire Co-Workers, Part 3 
It is very important that you don’t create unrealistic expectations.

How To Hire Co-Workers, Part 2 
Dedicating time to properly hiring co-workers will ensure you only employ high performers.

How To Hire Co-Workers 
Think of the hiring process as a sales presentation — putting your best foot forward will net results.

Moving Beyond Sticker Price 
Informing customers will help them understand lifetime costs and move past initial investment costs.

Residential Service Agreements, Part 3 
Building a highly profitable hvac retail business with residential service agreements takes more than ideas, it takes proper training and execution.

Putting Processes In Place 
Having documented procedures empowers co-workers and helps them succeed.

Residential Service Agreements, Part 2 
Building a dynamic and highly profitable hvac retail business with residential service agreements.

Added Value — A Powerful Marketing Principle 
In an effort to emphasize the importance of understanding and practicing the marketing principle of added value, I’ve decided to revisit and elaborate on a past Discipline of Leader...

Residential Service Agreements, Part 1 
How To Build A Dynamic & Highly Profitable HVAC Retail Business With Residential Service Agreements

What Are Customers Looking For? 
If you are an hvac retail company, your present customers, as well as any new customers, are looking for four items — and they are not complicated. In fact, they are very basic. Yet, most companies do not underst...

Strengthen Your Management Team 
What to look for and what to expect from business-service providers.

A Growing HVACR Company Means Changing Needs 
From small to medium to large to huge: Which are you, and which do you wish to be?

Reduce Service Callbacks With Tracking, Training 
Correct identification and alerting customers to imminent problems also can help.

Training: The Final Four Steps 
How co-workers, a calendar, communications, and critiques contribute to a structured, meaningful training plan. Part three of a three-part series

Training: Place, Time, And Ideas Are Crucial 
Take three more steps toward creating a structured, meaningful training program. Part two of a three-part series

Training: Management’s Greatest Responsibility 
Take these steps to train in a structured, meaningful manner. Part one of a three-part series

Recruiting Co-workers, Part 2 of 2 
This is the second of a two-part series. See the January 2007 issue for Part 1.Recruiting is the practice of getting pe...

Recruiting Co-workers, Part 1 of 2 
Look for top candidates year-round, and don’t rush to hire!

How to Motivate Co-Workers, Part 2 
To successfully motivate co-workers (which is the term I used for anyone who worked at my companies)—to get them to take actions that you want and need them to take in order to improve customer service, increase productivity, ...

How to Motivate Co-Workers, Part1 
As the owner or a leader of your company, what you say and do will influence coworkers’ work habits. When they listen to your presentations, watch you work, and discern your attitude and feelings, your coworkers are learning how you want them to work. ...

Customer Care Boosts Referrals 
It’s unlikely that your customers will defect to a competitor if you are delivering the four elements of making customers happy that I outlined last month — on-time delivery, quality work, ethical corporate behavi...


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