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Service World Expo Goes Virtual

COPPELL, Texas — Service World Expo is making a major pivot. The show is still on, but based on the responses of a survey of prior attendees the show will not be physical. It will be virtual, but a different kind of virtual, powered by incredibly robust and creative software. Imagine Service World Expo as a video game.

“In 2020, people have become so accustomed to virtual meetings that they are now boring, passé,” said Matt Michel, Service Roundtable president. “That will not be the case with Service World. This will not be a glorified webinar. It is not another Zoom call. It is a true virtual event.”

Each day will start with a general session and a keynote speaker. The keynotes are Phoenix contractor Lou Hobaica; motivational speaker, Kevin Brown; and Matt Michel. Breakouts follow the general session and the trade show follows the breakouts. The same speakers who were lined up for breakouts in the physical show will give the breakouts for the virtual event. Each speaker will go to a virtual room after the presentation to answer questions.

A number of booths during the trade show portion will use virtual reality and augmented reality. Attendees will be able to immerse themselves in one of these booths and get a 360-degree panorama. They will be able to see products in three dimensions and walk around them, just like a real show. Since the show is virtual, registration is FREE!

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