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Rotobrush Offers Tips for Coping with Allergy Season

GRAPEVINE, Texas — Rotobrush International is encouraging HVACR contractors to highlight the benefits of performing proper HVACR care to improve indoor air quality (IAQ). May is National Asthma and Allergy Awareness Month and, with more than half of Americans affected by allergies, spring is an ideal time to educate homeowners on IAQ and the how it can be improved.

The majority of homes in the U.S. have at least six detectable allergens that can include dust mites, pet hair, pollen, mold spores and other dander that can congest air ducts and build year round.

According to the American College of Allergy, Asthma & Immunology, 20 percent of all illnesses are either caused by, or aggravated by, polluted indoor air. It also says that a poorly maintained HVACR system can be one of the most problematic culprits.

“Since air ducts are mostly hidden it’s not top of mind for homeowners when they think about where these contaminants may collect in the home,” said Lane Jeffryes, CEO and President of Rotobrush International. “We can help homeowners by making sure they understand that air duct cleaning is an additional step to reducing polluted indoor air.”

Here are a few tips from Rotobrush on how contractors can communicate with homeowners about the positive impact of HVAC care and its connection to improved health.

 

  • Get specific in your marketing message. Adapt your current advertisements or newsletters to include information on the allergy season and the services that you provide to help improve indoor air quality.
  • Identify customers who suffer from allergies. Utilize surveys and feedback forms to identify customers affected by allergies and asthma. Provide them with additional tips during the allergy season to help them cope. Encourage technicians to converse with homeowners and have a conversation on HVAC care.
  • Include keywords on your website. It’s common to use the internet to search for services, so make sure your website includes keywords that people may use such as indoor air quality, polluted indoor air solutions and air duct cleaning to help them find your website.
  • Share tips on social media sites. Take advantage of social media to provide tips on how to improve your family’s health during allergy season and link to relevant news articles. For example, the Asthma and Allergy Foundation of America (AAFA) recommends:
    • Put plastic covers on your pillows and mattresses.
    • Wash your bedding once a week.
    • Cover your garbage cans.
    • Keep pets out of the bedroom.
    • Close the windows and doors to keep pollen from entering the home.

 

Rotobrush provides contractors throughout the U.S. and Canada with equipment and proper training to help improve the air quality in their customers’ homes or offices and offer air duct cleaning as an additional service. For additional information, visit rotobrush.com.