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Roger McCoy is a certified franchise executive (CFE) and a senior franchise business consultant for Direct Energy. He has been involved in HVACR contracting since 1994, franchising since 2004 and is a U.S. Army Veteran. For additional information, visit clockworkhomeservices.com.


Articles by Roger McCoy

Find the Right Balance Between Employee Rewards and Engagement

There is a clear and compelling relationship between employee reward systems and the level of employee engagement.
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The Nature of Value

Understand the difference between value and price — and its impact on the sales experience.
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