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Rinnai Sponsors 250 NASCAR XFINITY Series Race, Two Drivers

PEACHTREE CITY, Ga. — Rinnai America Corporation completed its successful sponsorship of the Rinnai 250 NASCAR XFINITY Series race at Atlanta Motor Speedway on March 4. Rinnai’s involvement in AMS race weekend was substantial, with the company participating in everything from powering the AMS on-site showers with an endless supply of hot water, to presenting the special tankless-themed Rinnai 250 trophy to winner Kyle Busch.

Rinnai’s branding was featured throughout AMS as well as on the track itself, as the company also served as primary sponsor of both the No. 51 Rinnai 250 NASCAR XFINITY Series entry with driver Jeremy Clements as well as the No. 72 Folds of Honor QuikTrip 500 Monster Energy NASCAR Cup Series entry with driver Cole Whitt, who raced on Sunday, March 5.

“Our sponsorship of the Rinnai 250 at Atlanta Motor Speedway was a huge success in terms of driving brand awareness, celebrating with key partners and being able to showcase the lifestyle-enhancing nature of our tankless technology to race attendees,” said Frank Windsor, COO of Rinnai America Corporation. “Thanks to on-site signage, our Fan Zone experience, the Rinnai Shower Stations and our driver sponsorships, Rinnai was all over AMS and also visible to the millions of racing fans who watched the AMS events from home. We’re definitely looking forward to our involvement throughout the coming year and in next year’s Rinnai 250.”

Rinnai’s AMS sponsorship included two branded suites for company guests as well as 1,000 grandstand seats. Other key sponsorship elements were:

  • Rinnai Fan Zone — This special area for racing fans had Rinnai products on display, a water gun carnival game with prizes, and a place for attendees to enter to win an endless supply of hot water.
  • VIP Access — Rinnai COO Frank Windsor served as Grand Marshal of the race, where he had the opportunity to welcome the crowd to the first Rinnai 250 and called out the famous “Drivers, start your engines” line. One of Rinnai’s customers also served as the race’s honorary starter and waved the green flag to mark the start of the event. Additional employees and customers participated in pit tours and visited the garages.
  • Driver Intros and Victory Lane — Select Rinnai attendees were introduced in the pre-race drivers meeting and participated in driver introductions, while approximately 30 Rinnai employees and guests were on site at Victory Lane when winner Kyle Busch received the Rinnai 250 trophy.
  • Product Installations — Rinnai tankless water heating products were installed in 19 locations throughout the track, including four Rinnai Shower Stations and multiple concession areas.
  • Rinnai Experience — Throughout the year, Rinnai will be using the track for 38 training events where customers will come from all across the country for product training and NASCAR driving experiences.

“We are thrilled to have Rinnai as a leading sponsor for our NASCAR XFINITY Series events and are very appreciative of the company’s commitment to the loyal racing fan base,” said AMS president Ed Clark. “The Rinnai 250 was a major success for Rinnai and AMS, and we can’t wait to partner on the upcoming Rinnai Experience events and to kick off planning the 2018 Rinnai 250.”

Rinnai’s sponsorship with Atlanta Motor Speedway also includes regional hospitality opportunities and training events at other Speedway Motorsports, Inc.-owned facilities around the country. Rinnai recently hosted an event with grandstand seats and pit access for local employees and customers at Las Vegas Motor Speedway and plans to have a presence at the races in Fort Worth, Texas; Sonoma, Calif.; Bristol, Tenn.; and Loudon, N.H.

For additional information, visit rinnai.us.