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George “Read” Frymire is president of Frymire Services Inc., the company his father founded in Dallas in 1950. Frymire, which provides both residential and commercial services, won the 2009 Tops in Trucks Award in Lettering.

Articles by Read Frymire

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7 Tips on Leading the Design Process

Think of your vehicles as billboards on wheels. They say a lot about your company. Shouldn't you be leading the process that decides what they will say and how they will say it?
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