Proven Ways To Generate Sales Leads
As I write this column from my home near Atlanta, we continue to have record-high temperatures. We have seen triple-digit temperatures daily during this three-week-long “heat wave,” and local weather forecast...
How To Increase Service Agreement Revenues
At Peachtree Heating and Air Conditioning, the Atlanta-based service, replacement, and IAQ company I helped to operate from 1990 until 2002, we were successful in growing our maintenance-agreement customer base to over 18,000 and we leveraged that cust...
Building a Winning Company Culture
Would you like to triple your customer referrals? Increase your sales closure rate 10%? Cut your installation warranty cost 75%? Add 1% to your installation profits? Reduce the turnover rate of your installati...
PART 4: Establish the Appropriate Culture in Your Company
A culture that values and nurtures its customers and co-workers was the key to the tremendous growth and profitability of Peachtree Heating and Air Conditioning (Peachtree) from 1990 to 2002, when I ran the company. In that time, Peachtree grew to beco...
PART 2: Establish the Appropriate “Culture” in Your Company
In the June issue of HVACR Business, we discussed the overall importance of creating the right culture in your company in order to achieve success over the long term. The culture we established at Peachtree Heating and Air Conditioning (“Peachtree”) in...
