Maximize Fleet Management to Offer Same Day Service
Staying on track with efficient routing plays a crucial role to offer same day service.
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Originally published: 06.01.17 by Jenny Malcolm
Building a positive brand image is crucial aspect of marketing for most HVACR businesses. It’s how your customers recognize and remember you.
Did you know that 90 percent of people’s first impressions never change? That’s why, along with ensuring your brand is recognized for the right reasons, it’s also important to avoid getting noticed for the wrong ones.
As a mobile business, your vehicles are driving billboards.
If your drivers are being reckless on the road or using company vehicles where and when they shouldn’t be, that is the impression that will stick.
Do you know how your drivers are representing your brand to the community? Many HVACR businesses are turning to fleet tracking software for tangible answers and are using the findings to protect and enhance their brand.
Some HVACR businesses have their drivers take company trucks home and dispatch them straight to the job. It’s an efficient practice! However, if vehicles are used when or where they shouldn’t be during non-working hours it can represent your brand negatively.
Do you want your vehicles spotted towing a boat to the lake, running personal errands like going to the gym, or spending time at seedy locations? It happens more than you
Is your main form of feedback a “How’s My Driving?” sticker on the back of your trucks?
It’s recommended that you not solely rely on these bumper stickers because there is a more effective tool available to measure driving performance.
Don’t take someone else’s word for it about your drivers’ behavior! Fleet tracking software will allow you to know for sure by monitoring speeding, idle time, fast acceleration, harsh braking, windshield time, stops, and more.
Green initiatives are becoming more important to brand image for mobile workforces. Given the nature of the business, there can be an immensely negative impact to the environment if excessive idle time, route efficiency, or regular maintenance are not monitored and managed in the most efficient way.
Take a step in the right direction by using vehicle fleet tracking software to implement a fleetwide sustainability initiative. The planet will thank you for it and your customers will be happy too! As you track your progress through the software, you will be amazed how much fuel is wasted from vehicle idling alone. You can incorporate the results into your company’s advertising. You may even earn awards for your company’s contribution to the environment. Several GPS Insight customers have received recognition from the Environmental Protection Agency (EPA) for their eco-friendly efforts.
According to the White House Office of Consumer Affairs, news of a bad customer experience reaches more than twice as many ears as praise for a good service experience. In today’s technology-driven society, more specifically with the rise of customer review websites, HVACR businesses need to be both diligent and consistent with their customer experience to avoid negative attention online. One of the major benefits of fleet tracking software is that it can help improve customer satisfaction!
How important is it that the public has a positive opinion when they see your vehicles driving around the community? It’s crucial! It’s the difference between winning and losing customers. To ensure your business is recognized for the right reasons, use vehicle fleet tracking software to enhance and protect your brand.
Jenny is the Content Marketing Specialist for GPS Insight. She graduated from Arizona State University with a Bachelor’s of Communication and is responsible for external marketing communication for all business segments that GPS Insight targets. For additional information, visit gpsinsight.com.
Staying on track with efficient routing plays a crucial role to offer same day service.
View article.
As a mobile workforce, it’s crucial to have the best procedures in place to ensure workers’ safety as they commute in company vehicles.
View article.