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Pete is the editor of HVACR Business magazine. He has spent his career working in and with trade media, both as a public relations practitioner and as an editor. He gained a great deal of expertise in the B2B arena, within large and medium sized advertising agencies. Be sure to follow Pete on Twitter and connect with him on LinkedIn!

 


Articles by Pete Grasso

Shining Example of Industry Commitment in the U.S.

Johnson Controls' new facility in Oklahoma shows they are committed to the future of the industry in the U.S.
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The Time to Focus is Now

It’s never too late to take a step back, look at your business and refocus your goals for the future.
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Executive Roundtable: Residential Ductless Technology

Ductless technology has come a long way since it was first introduced to the US market, as it continues to become a mainstream offering for contractors.
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It’s Your Time to Shine

You put in the effort, now show off your fleet in our annual Tops in Trucks Fleet Design Contest.
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So Much to See, So Little Time

This industry is alive and well and full of great new innovations.
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Advice from the World's Best Boss

Steve Carrell’s character Michael Scott in NBC’s The Office may be silly, but he’s also somewhat wise when it comes to business.
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Featured Entrepreneur: Ken Goodrich

Ken Goodrich got his start in this industry the same way as many HVACR contractors: holding a flashlight for his father as he worked on air conditioners.
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Doing Good is Good for Business

When your company gives back to the community in a charitable way, it’s a win-win-win situation for your customers, your employees and your business.
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Be Creative with Your Recruiting

There is a way to fill the talent void, but you’ll have to work at it and be creative.
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Featured Entrepreneur: Marty Rosica

Like many entrepreneurs in this industry, Marty Rosica started right out of high school, going first to a technical school where he learned a trade and started as an apprentice in the residential field.
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Invest in Your Future

What worked yesterday and what works today might not always work tomorrow.
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Featured Entrepreneur: Jason Stom

Since 1990, Clear the Air has been focused on residential service and retrofit. Under Stom’s leadership, the company has also taken a whole home health approach with indoor air quality (IAQ), insulation, thermography and energy solutions.
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Learn from Each Other

Apply yourself to networking with your peers at events and you’ll both come away better for it.
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Time to Re-Evaluate Your Goals

With half the year still remaining, now is the time to hunker down and focus on achieving your goals.
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Ben Stark: Start, Learn, Succeed, Repeat

Ben has built several successful businesses over the course of his career.
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Jeff Tauzin: Learning from Experience

Jeff Tauzin was born in the small town of Thibodaux, La. and grew up very active in athletics and grew up riding motorcycles. As a child, it wasn’t really his plan to run an HVACR contracting company.
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2018 Tops in Trucks Fleet Design Contest

This year’s winners — Air Max A/C & Heating; Colonial Plumbing, Heating and Air; and Sierra Pacific Home & Comfort — have taken boldness in fleet graphics to a new level and are well on the road to success.
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Manufacturers Take Education on the Road

Training opportunities abound in this industry, and many manufacturers take to the road to educate you close to home.
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Industry Joint Ventures are Win-Win-Win

The Ingersoll Rand-Mitsubishi joint venture is the latest example of how U.S. manufacturers are evolving.
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Featured Entrepreneur: Bob Haak

Bob Haak has been a part of the HVACR industry since 1963 when he started working for his uncle in the family business his grandfather founded. He learned the trade during high school.
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What Makes You Memorable?

Differentiate yourself from competitors and give your customers something to remember.
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Angie Snow: Balance and Teamwork

Angie Snow had a rewarding career as a teacher when her husband Ryan was presented with an opportunity to purchase an HVACR company after having spent 10 years in the industry as a technician and a general manger.
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Everybody Wants Control(s)

This year’s AHR Expo featured a multitude of technology, especially in the Data, Automation and Controls segments.
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Featured Entrepreneur: Jaime DiDomenico

It was the opportunity with BlueDot where DiDomenico first came across N&M. He purchased the company for BlueDot in 1998, then later purchased it again for himself and a couple of partners in 2004.
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The Importance of Onboarding

For new employees to truly become part of your team, put as much effort into onboarding them as you did in finding them.
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Featured Entrepreneur: Karen Lamy DeSousa

Karen Lamy DeSousa developed her management skills running a program at a small non-profit organization.
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Start Fresh and Resolve to be Profitable

Educating your staff and increasing efficiency are just two keys to making this your most profitable year ever.
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Featured Entrepreneur: Chris Hunter

Chris Hunter’s roots in this industry started, like most contractors, when he was in high school.
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We’re All Getting Smarter

As buildings and equipment get more intelligent, so too must the industry as a whole.
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Redefine Great Customer Service

You not only need to practice great customer service, you also have to encourage everyone at your company to go above and beyond.
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Educate, Assist Your Customers after Disaster Strikes

As local business owners — as an industry — it’s important to be there for your communities after a natural disaster.
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Help Your Customers Deal with Hurricane, Flood Aftermath

Long after the winds die down and the rain stops, efforts to rebuild these areas will continue. As local business owners — as an industry — it’s important to be there for the community.
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You’ve Got Mail — Now Read it!

Email has been around a long time, yet we’re still trying to master this communications tool.
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Industry Committed to Innovation

Innovation abounds throughout the industry thanks to the commitment of its dedicated manufacturers.
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Prepare for Growth

If you’re not prepared for it, rapid growth may lead to failure.
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Tops in Trucks Fleet Design Contest: Leave a Lasting Impression

This year’s winners — Hurlburt Heating & Plumbing, Krinkie's Heating, Air Conditioning and Plumbing and Tin Man Heating & Cooling — perfectly illustrate what it means to a lasting impression.
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Always Evolve, Never Settle

Jon Wayne Service Company, a 2016 Tops in Trucks winner, moves forward with another stellar design.
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Living in the Information Age

Browse through our archives and you’ll find articles published five, six or even 11 years ago easily apply to your business today.
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Take a Look from Your Customers’ Perspective

Put yourself in your customers’ shoes, and you’ll look at your service in a whole new light.
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Hope is Not a Business Plan

While hope should not be the foundation of your business plan, it’s certainly an essential aspect.
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Customers Want What They Want

While the customer may not always be right, the sad truth is, the customer wants what the customer wants.
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Define Your Own Leadership Style

Just as each of us is different, so are our individual leadership styles — and what’s right for one person might not necessarily be right for another.
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It All Starts Now

It’s stories of your entrepreneurial success that help make this magazine such a great resource and inspire other contractors.
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AHR Expo 2017 Preview

Make the most of your trip to Sin City for the industry’s largest gathering — and return home with plenty of ideas to kick-start your business for the New Year.
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Educate Your Customer Base

Educating your customer base — and offering products and services they want — will help you compete in a crowded marketplace.
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Be Trustworthy and Likable

If you want customers to respond positively to your company, then you need people who are likable.
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Communicate and Live Up to Your Promises

Keeping your customers happy is really quite easy. And yet, social media constantly reminds us there are service contractors who can’t seem to get this right.
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Tops in Trucks 2016: Image is Everything

Our 10th Annual Tops in Trucks fleet design contest proves that, when it comes to marketing, branding and professional image, HVACR contractors have stepped up their game in a big way.
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R-22 Phase Out: What Contractors Really Need to Know

There is much debate about the EPA’s phase out of R-22 refrigerant as we inch closer and closer to January 1, 2020. Leaders from all aspects of the industry weigh in to define what this issue really means to the contractor’s bottom line.
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You Have a Lot to Teach Each Other

Association meetings, industry events and mix groups are great venues in which to share ideas and learn from those who have been where you are and where you plan to go with your business.
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Larry Zarker, CEO of Building Performance Institute

Larry Zarker, chief executive officer of the Building Performance Institute (BPI) discusses selling comfort instead of equipment, the benefits of home performance contracting and why it makes sense for HVACR contractors.
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Make Smart Hiring Decisions

When you’re short-staffed, looking for the right person to join your company is the last thing on which you want to spend precious time. But, it’s a necessary process that shouldn’t be rushed.
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Charles Fletcher, executive VP of EMCOR Services Mesa Energy Systems

Charles Fletcher, executive vice president of EMCOR Services Mesa Energy Systems in Irvine, Calif, discusses growing an energy business from scratch, focusing on culture and the future of mechanical contracting.
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Daily Habits to Make You Happy and Successful

Whether it's getting up early, making sure they spend time with family or simply conducting meetings a certain way, successful contractors all have certain habits that contribute directly to the betterment of their companies.
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Returning to Reality

Use this month to ease back into your schedule, and save the big changes for February.
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Look for the Next Curve

It isn’t enough merely to stay ahead of the curve. True innovators, such as Steve Jobs, look for the next curve. And then the next curve — never becoming complacent.
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Keep it Professional Online

Nothing online is truly private, and the only way to keep from looking foolish is to not be foolish to begin with — and certainly don’t post it online.
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A Champion for the Trades

While One Hour Heating & Air Conditioning will certainly benefit from Mike Rowe’s celebrity endorsement, the industry as a whole has a lot to gain — including recruitment of new technicians.
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Tops in Trucks 2015: Amazing Transformations

This year’s Tops in Trucks Fleet Design Contest winners transformed their boring, drab trucks into eye-catching, memorable designs that make lasting impressions with customers.
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Just Say Thanks

Saying "thank you" on a regular basis can be a difficult thing to do, but it can go a long way toward supporting your team.
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Choosing the Right Lawyer is Crucial to Success

A good business attorney provides vital assistance in almost every aspect of your business. Here’s what you need to know to hire an attorney before you actually need one.
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Beware the Status Quo

If you desire improvement, you have to change the way things have always been done.
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Manage Your Stress this Holiday Season

Stress is inevitable. How we handle the stress, though, will dictate whether or not it has a positive or a negative effect on our lives.
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- Premium Content -

High Yield Contractors: How Do You Measure Up?

To be successful in business, you have to have one eye toward the future. It’s not enough to simply do what you do well — you must always look to improve and grow. Learn the keys to achieve continued success and grow sales in 2015.
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A Lot to Look Forward To

We’ve got a lot of exciting things planned for 2015, but not everything has to wait until then. Our new website has a lot of features that will keep you coming back for more.
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You Only Get One Chance to Make a Lasting Impression

You don’t have long to make a lasting impression, so you better be memorable. Luckily, this industry has no shortage of great minds worthy of praise for their creative marketing strategies.
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Tops in Trucks 2014: Bold, Brilliant and Memorable

The 2014 Tops-in-Trucks Fleet Design contest winners were simply brilliant — showcasing clean design, legible text, eye-catching graphics, clean layouts and strong colors.
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Cruising the Strip and Turning Heads

Sometimes, generating leads is as simple as putting your name out there in a memorable way. Three HVACR business owners share their unique take on mobile marketing.
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