Publishers Page Odds and Ends
Originally published: 12.01.13 by Terry Tanker
Welcomes a New Managing Editor
Jennifer Lonzer joined the HVACR Business editorial staff this month and will be Managing Editor. Jenn received her bachelor’s degree in English from Cleveland State University and her MA from Johns Hopkins. Most recently she worked for the Cleveland Clinic Foundation. One of her many responsibilities was developing strategic communication plans for increasing brand awareness. Prior to that Jenn spent twelve years as a research editor at KeyBanc Capital Markets where she was a senior editor and was responsible for content, style, grammar and layout of financial research reports for print and electronic distribution to Key’s institutional sales force, institutional investor clients, and financial research aggregators. We’re delighted to welcome Jenn aboard. She can be reached at firstname.lastname@example.org
New Finance Column
Next month we will be introducing a new column that will outline a customized stock chart of publicly-traded companies in the hvacr industry in a clear, easy-to-read format. It includes current and comparison stock prices, net and percentage change of those stocks, shares outstanding and market capitalization. Commentary and analysis will also be included. The author of the column will be Margot Crabtree from Trade Trends Inc. We haven’t yet decided on a name for the
Subscription Renewal / Wager
Angela Vannucci our Circulation Manager stopped in my office this morning with an extensive plan to qualify our readership starting this month. We have a small wager that I could entice 2,500 of you to go to our website and renew your subscription. That’s just a bit less than ten percent of our total subscriber file. All you have to do is go to our website and look to the left hand navigation bar. It’s organized in alphabetical order — scroll the list until you see “Subscription Center” and click it. Then, here’s all you need to do.
- Select “Renew Subscription”
- Enter your “Subscriber ID” found on the mailing label.
- This is a ten digit number above your name between two # signs.
- (Yes, I know the label is printed upside down, that’s a Postal Regulation)
- Enter your last name.
- Your subscription form will pre-populate with any information we have on file.
- Review your information and make any necessary updates, then complete the short list of questions. It takes less than 2 minutes to complete the form.
- When you are done hit submit and your subscription will be renewed for one more year! For FREE!!!
Tops-In-Trucks Fleet Design Contest
We already have about two dozen entries for our annual Tops-In-Trucks Fleet Design Contest and anticipate we’ll have several hundred more by our deadline April 30th, 2014. If you would like to participate in the contest simply log onto our website fill out the entry form and email us your pictures it’s that simple.
HVACR Business Editor Greg Smith’s son was killed several weeks ago leaving behind a five year old son. As a result, Greg is on an indefinite leave of absence until all of the affairs are settled. There is never a good time to lose a family member but during the holiday season it makes it especially hard. A fund has been set up for Greg’s grandson Ryder. Please consider a small donation to help Ryder’s future education. Any donations made by our readers will be matched by HVACR Business. Simply write HVACR Business in the memo line. Donations can be sent to the Ryder Smith Benefit Fund, c/o First Federal of Lakewood, 36839 Detroit Road, Avon Lake, OH 44011.
Terry has over 23 years of experience in the advertising and publishing industries. He began his career with a business-to-business advertising agency. Prior to forming Hutchinson Tanker Ltd. and HVACR Business in January 2006, he spent 20 years with large national publishing and media firm where he was the publisher of several titles in the mechanical systems marketplace.
In addition to his experience in advertising and publishing, Terry has worked closely with numerous industry-related associations over the years including AHRI, AMCA, and ABMA. He has also served on the Board of Directors for the American Boiler Manufactures Association (ABMA) and as chairman, for both the Associates Committee and the Marketing Communications Committee of ABMA.
Articles by Terry Tanker
The Problem with Listening to Customers
Customer insight is about short term tactics that lead to deeper discounts, price matching, improved service, less inventory and more automation.
Chris Hunter, owner of Hunter Heat & Air
Michael Meier, VP/COO Meier Supply
Bob McEwan, retired general manager of GE Aviation
Put Your Phone Down!
People have become unaware of their surroundings and they have become too attached to their smartphones. It’s time to put down the devices and pay attention to the people in front of you.