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Odds and Ends

Originally published: 12.01.13 by Terry Tanker

Welcomes a New Managing Editor

Jennifer Lonzer joined the HVACR Business editorial staff this month and will be Managing Editor. Jenn received her bachelor’s degree in English from Cleveland State University and her MA from Johns Hopkins.  Most recently she worked for the Cleveland Clinic Foundation. One of her many responsibilities was developing strategic communication plans for increasing brand awareness. Prior to that Jenn spent twelve years as a research editor at KeyBanc Capital Markets where she was a senior editor and was responsible for content, style, grammar and layout of financial research reports for print and electronic distribution to Key’s institutional sales force, institutional investor clients, and financial research aggregators. We’re delighted to welcome Jenn aboard. She can be reached at jlonzer@hvacrbusiness.com

New Finance Column

Next month we will be introducing a new column that will outline a customized stock chart of publicly-traded companies in the hvacr industry in a clear, easy-to-read format. It includes current and comparison stock prices, net and percentage change of those stocks, shares outstanding and market capitalization. Commentary and analysis will also be included.  The author of the column will be Margot Crabtree from Trade Trends Inc. We haven’t yet decided on a name for the

column so, if you’d care to submit a catchy name and we select it we’ll send you a $100 American Express gift card just in time for the holiday season. Send your idea to me at ttanker@hvacrbusiness.com

Subscription Renewal / Wager

Angela Vannucci our Circulation Manager stopped in my office this morning with an extensive plan to qualify our readership starting this month.  We have a small wager that I could entice 2,500 of you to go to our website and renew your subscription. That’s just a bit less than ten percent of our total subscriber file. All you have to do is go to our website and look to the left hand navigation bar. It’s organized in alphabetical order — scroll the list until you see “Subscription Center” and click it. Then, here’s all you need to do.

  • Select “Renew Subscription”
  • Enter your “Subscriber ID” found on the mailing label.
  • This is a ten digit number above your name between two # signs.
  • (Yes, I know the label is printed upside down, that’s a Postal Regulation)
  • Enter your last name.
  • Your subscription form will pre-populate with any information we have on file.
  • Review your information and make any necessary updates, then complete the short list of questions. It takes less than 2 minutes to complete the form.
  • When you are done hit submit and your subscription will be renewed for one more year! For FREE!!!

Tops-In-Trucks Fleet Design Contest

We already have about two dozen entries for our annual Tops-In-Trucks Fleet Design Contest and anticipate we’ll have several hundred more by our deadline April 30th, 2014. If you would like to participate in the contest simply log onto our website fill out the entry form and email us your pictures it’s that simple.


HVACR Business Editor Greg Smith’s son was killed several weeks ago leaving behind a five year old son. As a result, Greg is on an indefinite leave of absence until all of the affairs are settled.  There is never a good time to lose a family member but during the holiday season it makes it especially hard. A fund has been set up for Greg’s grandson Ryder. Please consider a small donation to help Ryder’s future education. Any donations made by our readers will be matched by HVACR Business. Simply write HVACR Business in the memo line. Donations can be sent to the Ryder Smith Benefit Fund, c/o First Federal of Lakewood, 36839 Detroit Road, Avon Lake, OH 44011. 

Terry has over 23 years of experience in the advertising and publishing industries. He began his career with a business-to-business advertising agency. Prior to forming Hutchinson Tanker Ltd. and HVACR Business in January 2006, he spent 20 years with large national publishing and media firm where he was the publisher of several titles in the mechanical systems marketplace. 

In addition to his experience in advertising and publishing, Terry has worked closely with numerous industry-related associations over the years including AHRI, AMCA, and ABMA. He has also served on the Board of Directors for the American Boiler Manufactures Association (ABMA) and as chairman, for both the Associates Committee and the Marketing Communications Committee of ABMA.


Articles by Terry Tanker

Bruce Krinkie, owner of Krinkie's Heating, Air and Plumbing

Bruce Krinkie, owner of Krinkie’s Heating, Air and Plumbing in St. Paul, Minn., a 2017 Tops in Trucks Fleet Design Contest winner, discusses rebranding, transitioning from technician to owner and expanding the business into other areas.
View article.


Greg Mericle, president of Hurlburt Heating & Plumbing

Greg Mericle, president of Hurlburt Heating & Plumbing in Durand, Wisc., a 2017 Tops in Trucks Fleet Design Contest winner, discusses branding, buying an HVACR contracting firm, flat rate pricing and more.
View article.


Jeff Zuhlsdorf, owner of Tin Man Heating & Cooling

Jeff Zuhlsdorf, owner of Tin Man Heating & Cooling in Bowling Green, Ohio, a 2017 Tops in Trucks Fleet Design Contest winner, discusses rebranding the company, the importance of planning, the keys to growing his business and much more.
View article.


Steve Truett, president of Aire Serv

Steve Truett, president of Aire Serv a franchisor with more than 200 locations, discusses customer service, workforce shortages and contractor needs.
View article.


Mike Abrashoff, former U.S. Navy Captain

Former U.S. Navy Captain Mike Abrashoff discusses leadership, motivation, organizational transformation, Abrashoff’s best-selling book, “It’s Your Ship” and his training academy, Aegis Performance Group.
View article.