Craze Consulting, a marketing services provider; Corpron Consulting, a sales recruiting and training service provider; and Nitek Software, have joined forces to create a new company named C5, L.L.C. The five Cs stand for Contractors Commanding Customer Confidence and Control. C5 Services is a marketing and sales training company offering the most comprehensive solutions in the heating and cooling industry. They’ll diagnose needs, provide the best mode of training, assess results, and embed a reinforcement system and on-site support to insure high-impact performance improvements.

According to C5’s president, Jared Corpron, the new company will deliver on the five Cs by focusing on every aspect of sales. Craze Consulting is a leader in innovative research, campaign design and management to get the phones ringing. Corpron Consulting has been providing innovative and effective sales training result for many of the industry’s top-selling contractors, and the leading-edge sizing and sales technology provided by Nitek Software is second to none in the industry.

According to Corpron, “The thing that makes C5 uniquely qualified to provide sustainable results is our team of Field Implementation Managers. These experienced and skilled HVAC professionals will be ‘on-site’ to work with our clients team to train them how to succeed, to assess their results, and to provide the course corrections needed to make sure each aspect of the marketing and sales effort is working to achieve the owners goals.”

For more information, visit: www.C5Services.com.